Drive revenue growth in the European CTV market by developing strategic initiatives and collaborations with cross-functional teams to increase market share and client success.
We are seeking an experienced and strategic Advanced TV Director. This is a high-value role for someone who thrives in an entrepreneurial, results-driven environment and demonstrates ownership of revenue-generating initiatives cross-functionally. The ideal candidate will be instrumental in developing and executing strategies that increase revenue, grow market share, and ensure the success of CTV for our clients.
As an Advanced TV Director, you will be part of a highly impactful team dedicated to driving strategic value for our clients, while holding ownership of a CTV revenue target for your respective clients. Working cross-functionally with our buyer development, product, publisher and operations teams, you will be responsible for helping execute go-to-market strategy for our CTV product, revenue growth targets and managing relationships, alongside the Buyer Development team, as a Subject Matter Expert. Expanding the capabilities of OpenX with advanced TV buyers while simultaneously driving revenue and profit will be key metrics in the role.
The ideal candidate will foster an entrepreneurial mindset and take initiative, thriving on having a significant impact on the business with collaboration and innovation. They are curious, resilient and driven with a deep knowledge of the European TV & CTV market.
Key Responsibilities
Using your experience and understanding of CTV, your primary responsibility will be to identify, develop and drive incremental CTV revenue opportunities with agencies and brands, in partnership with the OpenX Buyer Development team.
Build relationships and ownership, in partnership with Buyer Development team, of the independent agencies for key CTV stakeholders
Collaborate cross-functionally with Buyer Development, Account Management and Deal Ops to ensure deals are built correctly and scale for maximized revenue
Establish priorities and strategic direction for our CTV business working closely with Product and Commercial leadership, including providing market feedback to influence product road map
Support the design and delivery of CTV sales enablement efforts leveraging CTV data & solutions
Spearhead education and evangelism of our CTV solution internally and externally
Further entrench OpenX as a trusted partner and advisor in the programmatic space, with an eye toward building long-term relationships with CTV buyers
Required Qualifications & Skills
7-10 years of experience in sales and/or agency experience in digital, adtech or other relevant activities
3+ years experience working within the CTV landscape with a firm understanding of both digital advertising and TV advertising
Extensive knowledge of the European TV, CTV & advertising technology landscape
Proven track record consistently hitting and exceeding revenue targets
Demonstrated track record working in complex, highly-matrixed, cross-functional environments
Must be able to influence without authority, and be capable of engaging with numerous senior stakeholders
Demonstrated ability to set, manage and track against a set of diverse, strategic KPIs
Demonstrated track record with business development and strategy, vetting data and technology solutions, and leading end-to-end contract and commercial negotiations
Self-starter able to seek new partnerships or projects, and lead a project from start to finish
Proven communication, questioning, and listening skills in formal and informal settings
Experience in leading long-term sales/partnership cycles
Ability to build excellent rapport with internal (Legal, Finance, Product) and external stakeholders
Willingness to travel up to 20% of the time
