CRM Sport Promotion Lead

As part of our continued growth, Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.

We are on the lookout for a CRM Sport Promotion Lead to join our CRM Department.

Responsibilities:

• Develop the promo strategy for the sports vertical in alignment with the overall CRM strategy of the company.
• Manage the full campaign lifecycle — from ideation and planning to performance evaluation (without involvement in the technical setup of bonuses).
• Build and hire the promo team, organize workflows, and support professional development of team members.
• Conduct post-campaign analyses, generate insights, and develop optimization recommendations.
• Participate in the creation of seasonal promo calendars and campaigns tied to major sporting events (championships, tournaments, derbies, etc.).

Requirements

• Proven leadership experience — ability to build processes and teams from scratch, motivate and develop people.

• Hands-on experience in developing and launching marketing or CRM campaigns.
• Solid knowledge of CRM marketing principles — segmentation, retention, communication flows, and LTV.
• Strong analytical skills — confident use of Excel/Google Sheets.
• Experience working with analytics or BI tools and interpreting campaign performance data.
• Ability to make decisions and take ownership of results.

Benefits

• Enjoy 3 health days to focus on your well-being.
• Take advantage of 25 paid calendar vacation days to explore, relax, and unwind.
• Get a $30 net per month sports compensation to stay active and healthy.
• Benefit from top-notch medical insurance for peace of mind.
• Indulge in a variety of snacks available in the office.
• Join us for exciting corporate events that foster team spirit and fun!