CRM Specialist

About YSI

Yellow Social Interactive is a dynamic and innovative leader in the social gaming industry, dedicated to creating engaging and interactive experiences across various platforms. Our commitment to excellence and creativity sets us apart in the market.

We seek exceptional, talented individuals who aim for excellence. With offices in Gibraltar, Antigua, and bases in Malta and the Philippines, plus a global remote team, we welcome motivated people capable of building and scaling business functions.

Job Purpose

As a CRM Specialist at YSI, you will play a key role in driving player engagement and retention across Pulsz and Pulsz Bingo. You’ll be responsible for the end-to-end execution of the CRM calendar—planning, building, testing, launching, and reporting on multi-channel campaigns and automations. Your work will help ensure timely, high-quality delivery of personalised communications that enhance the player experience and support business growth.

Areas of Responsibility

• Plan, build, and launch multi-channel CRM campaigns (email, SMS, push notifications, in-app messaging, and web layers) using our CRM platforms.
• Execute A/B testing and optimise campaign elements to improve engagement and retention.
• Segment audiences using data from multiple sources to deliver personalised and relevant communication.
• Collaborate with design, content, and analytics teams to align campaigns with brand guidelines and performance goals.
• Support the delivery of automated journeys by scoping, briefing, QA testing, launching, and reporting on strategic automations.
• Conduct post-campaign analysis, delivering insights and recommendations to inform future strategies.
• Maintain clear communication with stakeholders to manage expectations and ensure smooth execution.
• Identify opportunities to streamline processes and improve campaign effectiveness.

Requirements

• Minimum 1+ year of experience in CRM or digital marketing (experience in gaming, e-commerce, or entertainment is a plus).
• Strong understanding of CRM principles and best practices.
• Hands-on experience with CRM tools such as Bloomreach, Optimove, or Fasttrack.
• Basic knowledge of HTML/MJML for responsive email design (advantageous).
• Understanding of email deliverability metrics and how to work with them.
• Strong analytical skills to interpret campaign performance data.
• Excellent communication and collaboration skills across teams.
• Self-motivated, detail-oriented, and proactive problem-solver with the ability to work independently.

Benefits

• Competitive salary
• Flexibility to work remotely
• Opportunities for career growth and development.
• Collaborative and dynamic work environment.
• Performance Bonus

Join our team and contribute to creating a vibrant and supportive social gaming community! If you are a proactive and player-focused professional, apply now and be part of our mission to provide exceptional player experiences.