CRM Specialist

Fully Remote (UK based) | £34-44k + Gifted Equity | B Corp Certified The Mission TrustedHousesitters is on a mission to become the world’s most-loved travel solution for pet people. We’ve built a global community where pet owners and sitters connect to keep pets happy at home while their humans explore the world. We’ve already reached 280,000 members, but we’re just getting started. To get from "zero-to-one" to "one-to-two," we need a CRM team that doesn't just send emails, but builds an engine of trust and conversion. That’s where you come in. The Role: Hands-on, Technical, and Impact-Driven We’re looking for a CRM Specialist who loves the "how" as much as the "why." Sitting within our New Member Revenue Alliance, you’ll be the driving force behind our acquisition-focused owned channels. This isn't a "rinse and repeat" execution role. While you’ll be building and launching campaigns (from our core Trusted Times newsletter to reactive sitter-acquisition pushes), you’ll also have the autonomy to look at a flow and say, "I think we can optimise this." You’ll be the bridge between strategic vision and technical reality, helping us personalise at scale. What you’ll be doing: Campaign Architecture: Own the end-to-end execution of lifecycle and seasonal acquisition campaigns across Email, Push, and eventually In-App messages. The "Always-On" Engine: Manage and optimise our automated journeys. You’ll be looking for the "building blocks" that turn a curious pet lover into a lifelong member. Rapid Experimentation: Run A/B tests on copy, creative, and segmentation. You’ll maintain a "test and learn" log that guides our future strategy. Cross-Functional Collaboration: Partner with Creative, Data, and Product teams to ensure our CRM activity isn't a silo, but a core pillar of the member experience. Performance Storytelling: Own the reporting for conversion automations. You won't just report numbers; you'll identify the opportunities behind them. Team Player Mentality: While your focus is acquisition, we’re a close-knit "all paws on deck" team. If a teammate needs a hand with member loyalty or data ops, you’re ready to dive in. Who you are: The CRM Practitioner: You have 2+ years of hands-on experience in CRM or lifecycle marketing. You understand the "logic" behind a send as much as the creative. Technically Curious: You don’t need to be a Braze expert on day one, but you must have the curiosity to get under the hood of a tech stack. If you’ve mastered Salesforce or Customer.io, you’ll thrive here. Bias for Action: You prefer "shipping and iterating" over endless polishing. You understand that in a scale-up, speed-to-learn is our biggest advantage. Commercially Conscious: You’re curious about the "brass tacks" - how our funnels work and how your work directly contributes to the business growing. The Self-Starter: You're comfortable with a bit of ambiguity. You don’t wait for a manual; you go out, trial, error, and figure it out. Bonus points for: Direct experience with Braze or Amplitude. Experience in an "App-first" environment. A background in marketplaces, travel, or (of course) the pet industry. The Process Talent Screen: A chat with our Talent team. Hiring Manager Deep-Dive: A technical/experience overview with the Hiring Manager. The Case Study: A practical task to see how you approach a real-world acquisition problem. The Team Meet: A chance to meet the wider CRM team.