CRM Specialist (Klaviyo)

Join Our Team Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team. As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact. We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence. About the Role: We are looking for a highly skilled CRM Specialist (Klaviyo) to manage, build, and optimize advanced automation flows for multiple e-commerce clients. In this role, you will work extensively with Klaviyo’s email and SMS automation tools, integrating with third-party systems, implementing event-based triggers, and ensuring accurate data synchronization across platforms such as Shopify and external services. You’ll play a key role in shaping lifecycle marketing strategies with a strong technical focus—building responsive templates, troubleshooting issues, optimizing flows for conversion, and contributing to internal systems and automation frameworks. This role requires excellent communication, technical problem-solving skills, and the ability to manage multiple client accounts in a fast-paced, performance-driven environment. If you thrive at the intersection of CRM, automation, and e-commerce data architecture, this is a great opportunity to make a high-impact contribution. Responsibilities:

Build and configure Klaviyo flows (email, SMS, conditional logic, event-based triggers).

Optimize existing flows to improve conversion and engagement metrics.

Monitor performance dashboards and troubleshoot technical issues promptly.

Integrate third-party tools via APIs, webhooks, and custom events.

Manage advanced configurations between Klaviyo, Shopify, and external systems.

Develop responsive email templates using HTML/CSS.

Support creative/testing teams in experiments and campaign execution.

Document processes and build scalable frameworks for internal efficiency.

Contribute to the automation and systemization of internal operations.

Must Have:

Proven hands-on experience working with Klaviyo in CRM, lifecycle marketing, or automation roles.

Experience integrating systems using APIs, webhooks, and custom events.

Strong technical foundation for managing Klaviyo–Shopify configurations.

Proficiency in HTML/CSS and responsive email template development.

Strong understanding of segmentation, automation logic, and lifecycle strategies.

Experience working with e-commerce brands, ideally on Shopify.

Excellent problem-solving, analytical, and communication skills.

Ability to manage multiple client accounts in a fast-paced environment.

Nice to Have:

Experience with Figma, Adobe XD, or Photoshop.

Familiarity with SMS marketing and experimentation frameworks.

Experience with additional ESPs or CRM platforms.