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Neo Group

CRM Retention Team Lead

Minsk , Belarus
On-site

Come on board with Neo Group! Here's your chance to stir things up in the scene with us. We're not just expanding; we're revolutionizing the entire game, mastering profitability with every new venture. But you know what truly fuels our drive? It's people like you. Join us as we embark on a journey to redefine gaming on a global scale.

Neo Group is on the lookout for a CRM Retention Team Lead to join our Marketing Team.

What we want from you:

  • Develop and execute customer retention strategies to improve engagement, reduce churn, and increase player lifetime value;
  • Plan, test, and optimize CRM campaigns across multiple channels (Email, SMS, Push, Onsite, and other digital touchpoints);
  • Implement personalized retention initiatives based on customer behavior and segmentation;
  • Monitor industry trends and competitors to ensure innovative and effective retention strategies;
  • Lead, mentor, and manage a team of campaign execution coordinators;
  • Assign tasks and ensure timely delivery of campaigns;
  • Foster a collaborative environment and provide regular feedback to improve team performance;
  • Train the team and provide all necessary resources and guidance to effectively set up and manage campaigns;
  • Ensure campaigns are executed in line with established timelines, budgets, and quality standards;
  • Streamline workflows and processes to improve campaign execution efficiency;
  • Identify bottlenecks in the execution process and propose solutions;
  • Conduct quality checks to ensure campaigns are error-free;
  • Analyze customer data, campaign performance, and retention metrics to identify opportunities for improvement;
  • Generate reports and insights on customer segments, engagement levels, and retention trends;
  • Oversee A/B testing and campaign optimization to improve effectiveness;
  • Enhance automation and personalization within CRM tools to increase efficiency.

Requirements

  • Previous experience in CRM coordination or a similar role within the iGaming industry;
  • In-depth understanding of the casino and sports betting sectors;
  • Strong skills in interpreting data and making informed decisions;
  • Strong leadership skills with experience in managing and mentoring teams;
  • Proficiency in CRM tools (Braze, Optimove, FastTrack, or similar);
  • Experience working with customer segmentation, automation, and personalized campaigns;
  • Familiarity with A/B testing and campaign optimization techniques;
  • Data-driven mindset, with strong analytical and reporting skills;
  • Understanding of customer segmentation and lifecycle strategies;
  • Ability to work independently and as part of a team, managing multiple projects simultaneously;
  • Proactive approach with excellent problem-solving abilities;
  • Strong organizational skills with a keen eye for detail;
  • Excellent written and verbal communication skills in English and Russian;
  • Focused on achieving objectives and driving results;
  • Ability to adapt to a fast-paced environment and evolving industry trends;
  • Strong interpersonal skills to work effectively with cross-functional teams;
  • Creative thinking to develop innovative CRM strategies.

Benefits

  • Enjoy 3 health days to focus on your well-being.
  • Take advantage of 25 paid calendar vacation days to explore, relax, and unwind.
  • Get a $30 net per month sports compensation to stay active and healthy.
  • Benefit from top-notch medical insurance for peace of mind.
  • Indulge in a variety of snacks available in the office.
  • Join us for exciting corporate events that foster team spirit and fun!

Why Neo Group?

Being part of Neo Group means more than just a job. It's about being a part of a vibrant community with over 40 nationalities across 8 global locations. As we embrace a thrilling phase of hyper-growth and scale-up, our success is fueled by the diversity and talent of our team—potentially including you!

Explore Neo Group Further:

For more details about life and careers at Neo Group, visit our CAREERS SITE, follow us on INSTAGRAM, and engage with us on LINKEDIN.

Ready to redefine the future of iGaming with us? Apply today and become a part of something truly spectacular!

Commitment to Diversity:

At Neo Group, we celebrate diversity and are committed to creating an inclusive environment for all employees. We warmly welcome candidates from diverse backgrounds, cultures, genders, experiences, abilities, and viewpoints to apply. If you are passionate about contributing to a diverse workplace, we would love to hear from you.

Neo Group

Welcome to Neo Group – Where Growth and People Thrive!At Neo Group, our mission is crystal clear: we're driven to achieve profitability and expansion in every operating market we step into. But it's not just about the numbers; it's about fostering an environment where individuals flourish and grow. We're on a mission to establish our presence in as many regions as possible, all while ensuring that our team members are supported and empowered to reach their full potential.Our vision? To build a resilient global business that stands strong in the face of local market changes. We're committed to enhancing the quality of life and growth opportunities for everyone involved, from our employees to our partners and beyond.At the heart of everything we do are our core values: Trust, Development, Stability, People-First, and Accountability. These values aren't just words on a page – they're the guiding principles that shape our culture and drive our decisions every day.Join us at Neo Group, where we're not just building a business – we're building a community where growth and people come first.

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