CRM & Marketing Operations Lead

Join Proton and build a better internet where privacy is the default

Proton is one of Europe’s fastest growing scale-ups, serving more than 100 million users around the world. Since the launch of our first service – Proton Mail – in 2014 by scientists who met at CERN, Proton now provides an ecosystem of well-known services such as Proton VPN, Proton Drive (encrypted file storage), Proton Pass (encrypted password manager) and much more.

Our mission is to build a more ethical and responsible alternative to Big Tech services, with a focus on end-to-end encryption, privacy, open-source and ease-of-use. Our user-first approach has helped Proton grow organically to serve millions of consumers and businesses around the world, with users from organisations including The Guardian, The New York Times and the UN. Proton does not have venture capital investors, is profitable and self-sufficient, and today has over 500 employees representing over 50 nationalities. We're headquartered in Geneva, Switzerland, with additional offices in Zurich, London, Paris, Barcelona, Taipei, Skopje, Vilnius and Prague.

As one of Europe's fastest-growing companies, we offer the chance to tackle complex challenges, influence millions and shape a more equitable internet. We want to create more than just one of the world's most impactful tech companies: we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas and your ambition to make it happen.

Role Overview

We are seeking an experienced Customer Lifecycle & CRM Manager to own and evolve our customer relationship and marketing automation platforms. This is a hands-on, strategic role focused on optimising marketing automation, improving customer retention, and driving revenue growth across both B2B and B2C segments.

You will oversee the end-to-end execution of lead generation, lifecycle, and nurture programs, ensuring integration with our CRM platform and alignment between Marketing, Sales, and Customer Success. A key priority will be developing and scaling customer journeys across potential and existing customers to maximise engagement, loyalty, and lifetime value (LTV).

This position requires close collaboration with Marketing, Sales, Customer Success, Product, and Data teams to enhance customer engagement and deliver measurable business impact. It is an exciting opportunity to shape and mature the CRM & Marketing Operations function, bringing scalability, automation, and customer-centricity to our growth efforts.

What You’ll Do

CRM & Marketing Automation Management

• Own the day-to-day management of CRM and marketing automation platforms.
• Design, maintain, and optimise workflows, segmentation, and automation to support acquisition, nurture, and retention activities.
• Develop and refine scoring and engagement models to qualify B2B leads and drive B2C lifecycle triggers.
• Ensure smooth integration between CRM, marketing automation, and data platforms to support a unified view of the customer.
• Monitor and improve data quality, governance, and compliance, ensuring accuracy and usability for campaigns.

Campaign Execution & Lifecycle Programs

• Plan, build, and execute multi-channel campaigns across both B2B and B2C customer journeys.
• Manage the central marketing campaign calendar to coordinate activities, prevent fatigue, and ensure a consistent customer experience.
• Build and manage automated nurture and lifecycle programs that guide prospects and customers through the funnel—covering awareness, conversion, onboarding, retention, and advocacy.
• Implement audience segmentation strategies to personalise communications and improve engagement.
• Run A/B and multivariate testing, and optimise campaigns based on performance insights.

Customer Growth & Retention

• Build workflows to support upsell, cross-sell, renewal, and re-engagement campaigns.
• Implement retention strategies to reduce churn and extend customer lifetime value.
• Collaborate with Customer Success and Support on post-sale touchpoints to strengthen both account-level and individual customer relationships.

Reporting & Insights

• Develop and maintain dashboards and reports to monitor funnel performance, campaign effectiveness, and retention metrics.
• Analyse results to provide actionable insights for Marketing, Sales, and Customer Success.
• Translate data into recommendations to improve conversion, engagement, and LTV across both B2B and B2C segments.

Collaboration & Enablement

• Act as the operational link between Marketing, Sales, and Customer Success, ensuring alignment on data, processes, and campaign execution.
• Provide training, documentation, and enablement on CRM processes and best practices to internal stakeholders.
  
  

What You'll Bring

• 3–5 years of experience in CRM management, marketing automation, or lifecycle marketing, with exposure to both B2B and B2C customer journeys.
• Proven track record of designing and optimising workflows, segmentation strategies, and automated journeys.
• Strong background in lifecycle marketing, campaign execution, and multi-channel engagement strategies.
• Data-driven mindset with experience using analytics to measure and optimise conversion, retention, and engagement.
• Demonstrated success in managing end-to-end campaign execution with an understanding of both B2B sales cycles and B2C customer lifecycles.
• A problem solver with a passion for scaling CRM operations, improving customer experience, and driving measurable business growth.

This role offers a unique opportunity to manage the evolution of our Marketing Operations and CRM function, drive our B2C and B2BC growth. If you're excited about leveraging CRM and Marketing Technology tooling to drive business impact, we’d love to hear from you!

What We Offer

• Technology: we provide all the devices and software you need to excel in your role, ensuring you have the best tools at your disposal to achieve your goals
• Learning & Development: we are committed to your professional growth – Proton offers various learning opportunities, including training programs, conferences/events and continual learning
• Employee Benefits: comprehensive health insurance plans, competitive retirement savings options, generous vacation/leave policies and wellness programs
• Stock Options: at Proton, we are all owners of the company and you get stock options when you join us
• In-Person Collaboration: collaboration is easier and more effective in person, which is why we have offices in Geneva, Zurich, Prague, Barcelona, Paris, London, Vilnius, Skopje and Taipei – you can enjoy working from home for up to 30% of the time, while enjoying great company culture during our three core days in the office (depending on the role, fully remote positions may also be available)
• Food: lunch and snacks are provided by Proton every day at our offices
• Transport: we'll always support our employees with transport costs through subsidising public transport, bike allowances or parking spaces based on your office location
• Flexible Working: you can define your own working hours as long as it works with team meetings
• Work that Matters: Proton is a community-first organisation, started with the support of a crowdfunding campaign and built with community input – to this day, Proton’s only source of revenue is user subscriptions: over 100 million people trust and support Proton, and we put our users and community first in everything we do (read more about our impact here)

Our commitment to diversity and inclusion

At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals, regardless of race, ethnicity, gender, age, sexual orientation, physical ability or socio-economic background feel valued and empowered. We strive to create equal opportunities, promote open dialogue and support continuous learning to ensure every voice is heard and respected.

If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know.

Candidate privacy notice

When you apply for a position, refer a candidate or are considered for a role at Proton Technologies AG (Proton, we, us or our), your information is stored in Greenhouse, in accordance with its Service Privacy Policy. This information is used to evaluate your suitability for the posted position. We also retain this information for consideration for future roles that you may apply for or that we believe may align with your background and skills.

If we no longer have a legitimate business need to process your information, we will either delete or anonymise it. Should you have any inquiries about how we use or manage your information or if you wish to access, correct or delete your data, please contact our privacy team at [email protected].

Proton does not accept unsolicited CVs from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton.

To learn more about our privacy policy, please visit our privacy policy page.