CRM Manager — Mexico

OVERVIEW: 

SharkNinja continues to grow rapidly across North America, and this role will play a key part in scaling and executing our CRM program for the Mexican market. The CRM Manager – Mexico will lead the day-to-day operations and optimization of Email and SMS programs that drive engagement, retention, and revenue for our DTC business across the Shark and Ninja brands. 

This role owns the local CRM strategy and execution for Mexico, partnering closely with the Mexico team while aligning to the broader North America CRM strategy owned by regional leadership. You will work closely with Mexico-based stakeholders as well as US and Canada CRM partners to ensure programs are locally relevant, operationally excellent, and commercially impactful for the Mexican consumer. 

This is a hands-on, performance-oriented role that blends execution, optimization, and market-level strategic thinking in a fast-paced DTC environment. 

Key Responsibilities 

Local CRM Strategy & Market Ownership: 

• Own the local CRM strategy and operational execution for Mexico across Email and SMS, aligned to the broader North America CRM strategy and business goals. 
• Partner with the Mexico team to develop and execute market-specific CRM plans that reflect local consumer behavior, promotional cadence, and priorities. 
• Act as the primary CRM point of contact for the Mexico market, partnering closely with local stakeholders and North America CRM leadership to ensure alignment and consistency. 

Execution, Lifecycle & Optimization: 

• Lead end-to-end execution of Mexico email and SMS campaigns, including briefing, build, QA, deployment, and post-campaign analysis. 
• Own and optimize lifecycle and behavioral programs, including welcome, post-purchase, replenishment, re-engagement, and other automated journeys. 
• Identify opportunities to improve performance through segmentation, personalization, testing, and automation. 
• Ensure operational excellence, accuracy, and on-time delivery across all CRM communications. 

Cross-Functional & Regional Collaboration: 

• Collaborate closely with local DTC, Brand, Ecommerce, Creative, Analytics, and Technology teams to support launches, promotions, and always-on CRM activity. 
• Partner with US and Canada CRM teams to align on tools, processes, testing frameworks, and best practices. 
• Coordinate CRM activity with other channels to ensure a cohesive, omnichannel customer experience. 

Reporting, Insights & Performance Management: 

• Own weekly, monthly, and ad hoc CRM performance reporting for the Mexico market. 
• Analyze campaign and lifecycle performance to identify trends, risks, and growth opportunities. 
• Use data and insights to inform recommendations, optimizations, and future CRM plans. 
• Support forecasting, calendar planning, and prioritization in partnership with commercial and marketing stakeholders. 

QUALIFICATIONS 

• 4–6 years of experience in CRM, retention, or lifecycle marketing, preferably within eCommerce or DTC environments. 
• Hands-on experience managing Email and SMS programs end to end. 
• Salesforce Marketing Cloud experience strongly preferred. 
• Strong analytical skills with proficiency in Excel; Power BI or other BI tools are a plus. 
• Proven ability to manage multiple priorities in a fast-paced environment. 
• Strong attention to detail with a disciplined approach to QA and process. 
• Excellent communication and collaboration skills, with experience working across international teams. 
• Fluency in Spanish required; working proficiency in English preferred for collaboration with North America teams. 
• Bachelor’s degree preferred.

Location: 
This role is based in Mexico City, with a hybrid onsite schedule.