ABOUT AVANT ARTE

Avant Arte is a curated marketplace that makes discovering and collecting art radically more accessible for a new generation. Our team of passionate experts collaborate with leading contemporary artists from across the globe to create bespoke limited-edition artworks to browse and collect. We began as a cult blog of contemporary artists and since 2015 we've grown our community to over 3.3 million strong across more than 100 countries. We're proud to collaborate with leading contemporary artists to create limited edition works - from sculpture editions and works on paper to NFTs and hand-finished silkscreen prints.

OUR CULTURE

We’re a small team with really big ambitions, both for what we want to achieve and also the environment we’re building. We want to create a company that remains thoughtful as we scale and tries to be genuinely progressive in how we operate. We want people to really own what they do and be given the autonomy and freedom to make mistakes, learn, and create something meaningful.

We all work incredibly hard because we really care about what Avant Arte is here to do – we’re looking for exceptional people who are proactive, hungry to learn, and want to put their pride in our collective achievements.

We know that creating an inclusive environment that promotes and values diversity is critical if we want to build something with impact and meaning. We believe that having diversity in age, background, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective will make us an infinitely better company. We were shortlisted for Women in Tech’s Best Employer - Small Company and Best Benefits, and Otta’s top 100 startups to work at. 

WHAT WE NEED

Over the past few years, Avant Arte has built up a sophisticated CRM and email marketing function that sits at the heart of our programme of editions. A tailored email marketing strategy underpins every one of our releases, guiding collectors along the journey from initial interest to the moment of launch, and through to post-purchase. With one of the largest, most data-enriched CRMs of art enthusiasts around, email allows us to deliver tailored communications that connects collectors with artwork they love, and introduces them to artists they’re yet to discover.

The CRM Manager will be responsible for executing and optimising Avant Arte’s CRM and email marketing strategy, working closely with cross-functional teams to deliver high-impact campaigns. This role is integral to Avant Arte’s marketing strategy, blending systematic CRM processes with creative strategies tailored to specific artist campaigns. This is an exciting opportunity for an individual who thrives on both the technical and creative aspects of CRM, with a strong understanding of customer engagement, analytics, and campaign execution.

Release marketing 

• Develop and execute comprehensive email marketing plans for each release, aiming to maximise sales and engagement.

• Establish a systematic approach for each release to maintain consistency and efficiency in our marketing efforts.

• Develop structured methods for segmenting and targeting relevant audiences for each release. 

• Drive the optimisation of the collector journey throughout the CRM lifecycle, from onboarding sign-ups to maximising conversions.

• Set benchmarks and measurable goals for email marketing performance; monitor and analyse data to identify patterns and opportunities for improvement.

Testing and optimisation 

• Deliver a continual programme of testing, focusing on continuous improvement of email campaigns through A/B testing, content variations, and audience segmentation.

• Use data insights to optimise email strategies and workflows to ensure campaigns are consistently improving and delivering results.

• Share key findings with cross-functional teams to ensure alignment on performance and areas for optimisation.

Cross-functional collaboration

• Collaboration with the wider marketing and sales teams to ensure email campaigns are integrated with overarching marketing initiatives and product launches.

• Partner with the product and data team to integrate relevant behavioural and survey data into CRM tools, and to create reporting dashboards.

• Collaborate with the design and content teams to ensure high-quality creative assets and messaging for each campaign.