Position Summary
We are looking for a detail-oriented and data-driven CRM Casino Coordinator to support the planning, execution, and optimization of CRM campaigns across our casino products. This role focuses on player engagement, retention, and loyalty by coordinating targeted promotions, bonuses, and communications throughout the player lifecycle. The ideal candidate has a strong understanding of CRM principles, casino operations, and player behavior, and thrives in a fast-paced environment.
Key Responsibilities
- Support the execution of CRM campaigns across multiple channels including email, SMS, push notifications, and in-app messaging.
- Coordinate casino promotions, bonuses, and loyalty initiatives to drive player engagement and retention.
- Manage player segmentation and targeting based on behavior, value, and lifecycle stage.
- Monitor and analyze CRM campaign performance and player KPIs, providing insights and recommendations for optimization.
- Work closely with marketing, VIP, product, and casino operations teams to ensure timely and accurate campaign delivery.
- Maintain CRM calendars, campaign documentation, and reporting dashboards.
- Ensure all CRM activities comply with responsible gaming guidelines and regulatory requirements.
- Assist with testing, QA, and campaign setup within CRM tools.
Requirements
- Minimum 2+ years’ experience in CRM, lifecycle, or retention marketing, within the iGaming industry.
- Experience in setting up CRM campaigns that drive customer engagement, retention, reduced churn, and improved ROI.
- Strong analytical capability with the ability to interpret complex data sets and translate insights into actionable tasks.
- Hands-on experience with at least one major CRM or marketing automation platform, with a strong understanding of CRM automation and scalable campaign frameworks.
- Proven experience building, deploying, and optimising CRM campaigns, including complex automated and triggered customer journeys.
- Deep understanding of customer lifecycle management, customer journeys, segmentation, personalisation, and automation best practices.
- Solid knowledge of data protection regulations and responsible gaming practices, with experience operating in regulated markets.
