CRM Campaign Manager

We’re looking for a CRM Campaign Manager to lead the planning, delivery and optimisation of CRM campaigns across Virgin Red and the Virgin Customer Engagement Platform (VCEP). You’ll make sure our members receive timely, relevant and brilliantly on-brand communications across email, push and in-app – driving engagement, transactions and long-term loyalty.

Working closely with team across the business, you’ll own end-to-end CRM delivery and continually improve performance through insight-led optimisation.

Our Virgin Family

Join the Virgin Group – a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family.

Virgin Red rewards customers who live the Virgin lifestyle. Earn Virgin Points across our vast partner network, unlocking everyday rewards and exclusive experiences. As the Virgin network hub, we foster deeper customer understanding, opening doors for partners. Bold, distinctive, customer-centric – that's Virgin Red.

We’re a huge brand, but not a huge team, which means we take a hands-on approach while thinking strategically. Everyone rolls up their sleeves to get things done, making it an exciting and collaborative place to work.

Tell me more

• Own the delivery of BAU and in-life CRM campaigns across email, push and in-app messaging.
• Translate campaign plans and briefs into clear CRM requirements and customer journeys.
• Define and track CRM campaign success metrics aligned to engagement and commercial objectives.
• Optimise end-to-end CRM journeys to improve engagement, conversion and customer value.
• Ensure all CRM activity is on-brand, compliant and aligned to contact strategy and governance.
• Lead the Virgin Customer Engagement Platform channel strategy and approach for group-consented communications, working closely with Virgin companies to drive brand consideration and customer value.
• Partner with Data Analytics to report on performance, generate insights and feed learnings back into future planning.

What you’ll need

• Proven experience delivering CRM campaigns end-to-end across email, push and in-app channels.
• Hands-on experience using Braze to build, launch and optimise CRM campaigns and customer journeys.
• Strong project management skills, with the ability to manage multiple campaigns to deadline and quality standards.
• Confidence translating marketing briefs into structured customer journeys and clear requirements.
• A data-led mindset, comfortable working with performance metrics to optimise campaigns and journeys.
• Experience collaborating with creative, data and operational teams to deliver high-quality communications.
• A solid understanding of compliance, consent and contact strategy within CRM.

The extra details

Role type: Contract (13 months)
Location: London hub (2-3 days per week, with Thursday as our anchor day) & your home space
Salary: £55,000 - £62,000 plus bonus - We're putting our salaries out there for everyone to see - no smoke and mirrors, just honest numbers. We'll offer a salary that matches your skills, always aiming for room to grow.
Working hours: Full time - We embrace flexible working. Let us know what hours empower you to be at your best both professionally and personally, we’ll try to find a perfect match for you and us.
Benefits: Buckle up for an adventure with Virgin! Our benefits package isn't just a list – it's your ticket to an extraordinary career and life. Think unlimited leave for your globe-trotting dreams, a “Screw it, let’s do it” pot to enjoy being you, and a learning budget to fuel your curiosity. We’ve got your back with top-notch health care, family support that goes the extra mile, a generous pension with up to 10% employer contribution, life insurance, and the option to go electric through our EV scheme. From flexible volunteering to investing in your future, we’re not just offering a job – we’re inviting you to join a community that celebrates your whole self.
Closing date: 27 February 2026

Some of the attributes that define a Virgin person just can’t be quantified in words. We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. Most recently, we successfully campaigned to add ‘Dyslexic Thinking’ as a skill on LinkedIn. We truly value passion for Purpose and Sustainability, welcoming creative thinkers and innovators. Any uniqueness is a strength and will be considered an asset to our workforce. If there is something you would like us to consider, to tailor the hiring process to the way you work best, please don’t hesitate to let us know. 

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