500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We’re looking for someone who sits at the intersection of creators, creative, and paid social - gets TikTok at a native level, can scale UGC pipelines, and knows how to turn data into better briefs, content, and results.

As a Creator Partnerships Manager, you’ll manage a scalable UGC pipeline for paid social, working closely with creators and internal production teams to continuously test, iterate, and improve performance.

You’ll also need a deep understanding of TikTok-native content and culture - what feels organic, what grabs attention instantly, and what converts.

What you’ll be doing

Launch and manage briefs via TikTok One and other creator marketplaces
Build and manage a network of in-house creators
Establish creator strategy (personas, roles, segments)
Develop and own creative strategy
Build and maintain a consistent UGC production pipeline
Develop clear, performance-driven briefs
Partner closely with the production team on editing, iterations, and scaling winning creatives
Oversee high-volume content output with fast turnaround times
Analyze creative performance (CTR, hooks, conversions) to identify winning patterns
Translate insights into new briefs, iterations, and testing frameworks
Provide structured, actionable feedback to creators to improve performance over time
Collaborate with paid media teams

What we’re looking for

2–5 years in influencer marketing, UGC, or performance creative roles
Strong understanding of paid social performance drivers
Have experience optimizing content specifically for paid ads, not organic
Experience using TikTok One
Strong understanding of TikTok-native content - trends, hooks, formats, and storytelling styles.
Experience managing content pipelines at scale (multiple assets, fast testing cycles)
Experience managing and collaborating with creators
Comfortable working cross-functionally with production/editing teams
Highly organized and detail-oriented in a fast-paced environment

#LI-DL1 #LI-Hybrid

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

Creator Partnerships Manager (TikTok One & UGC, Paid Social)

TLDR

What you’ll be doing

What we’re looking for

Benefits