Match Group
Creator Marketing Manager
TLDR
Drive innovative creator-led campaigns that expand Hinge's reach to new audiences while partnering with cross-functional teams for impactful strategies.
Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the role
We’re looking for a Creator Marketing Manager based in NYC to help shape and scale how Hinge shows up across our creator ecosystems. This role will focus on driving innovative creator-led campaigns that expand our reach to new audiences and markets, while continuously testing and learning to evolve our approach as culture evolves.
You’ll work at the intersection of creativity, culture, and performance, partnering closely and often with cross-functional teams to bring bold ideas to life and ensure our creator strategy is both impactful and measurable. This is an exciting opportunity for someone deeply curious about where social and creator marketing is headed, and eager to experiment with new formats, platforms, and storytelling approaches.
Responsibilities
Develop and execute creator marketing campaigns that drive awareness, engagement, and audience growth
Identify and test new opportunities across platforms, creators, and formats to reach emerging and untapped audiences
Build clear, strategic creative briefs that guide creators and internal stakeholders toward high-quality, on-brand output
Partner cross-functionally with Brand, Comms, Paid Media, Product Marketing and Analytics teams to align on goals, messaging, and measurement
Analyze campaign performance and synthesize learnings to inform future strategies and “big bet” experiments
Stay on the pulse of social and creator trends, proactively bringing new ideas and opportunities to the team
Manage relationships with agencies, collaborators, and external partners to ensure smooth execution and strong outcomes
What we're looking for
3-5 years in a professional setting managing creator, influencer, or social marketing, with hands-on experience managing campaigns or programs from end to end.
Experience working with or managing external agency partners, including briefing, reviewing creative, and ensuring smooth collaboration across functions.
Deep understanding of social platforms, including but not limited to TikTok, Instagram, Substack, and YouTube and strong curiosity about the evolving social and creator landscape.
Strategic thinker who can identify opportunities, push creative ideas forward, and confidently make recommendations backed by insights.
Strong collaborator who is comfortable working across brand, media, operations, and international teams, and can adapt quickly in a fast-paced, cross-functional environment.
Experience expanding into new audiences or markets through creative marketing strategies
Experience working in tech or on consumer-facing digital products is a plus
Passionate about modern dating culture, creative storytelling, and building programs that reflect Hinge’s values of intentionality, diversity, and authenticity.
As a member of our team, you’ll enjoy:
401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth: Get an annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.
Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Raices, Women/Nonbinary, Parents —that hold regular meetings, host events, and provide dedicated support to the organization & its community.
At Hinge, our core values are…
Authenticity: We share, never hide, our words, actions and intentions.
Courage: We embrace lofty goals and tough challenges.
Empathy: We deeply consider the perspective of others.
Diversity inspires innovation
Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.
#Hinge
Benefits
Learning Budget
Get an annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
Date stipend
All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
Paid Parental Leave
100% paid parental leave (20 paid weeks for both birth and non-birth parents)
Match Group builds a diverse portfolio of dating apps, including industry leaders like Tinder, Hinge, and OkCupid, focused on fostering meaningful human connections. With a user base spanning the globe, Match Group delivers innovative technology solutions tailored to help people find love and build relationships in a safe and supportive environment. Their unique approach combines cutting-edge technology with a deep understanding of human interactions, making them a key player in the online dating space.
- Founded
- Founded 2009
- Employees
- 500+ employees
- Industry
- Internet Software & Services
Marketing Manager