Creative Video Producer, Brand

Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.

The Role

We're seeking a creative video producer who can concept, strategize, and manage compelling video content that resonates with sophisticated private capital professionals. This role combines strategic creative thinking with hands-on production management to build Affinity's video presence across YouTube, social platforms, and marketing channels. You'll own the entire production process—from ideation and budgeting to shoot management and post-production oversight—while building and managing a network of freelance editors and creative talent. This role reports to the Director of Brand.

What will I be doing?

Creative Development & Strategy

• Collaborate on video concept development for multiple content formats including thought leadership interviews, product education, customer testimonials, and campaigns
• Contribute creative ideas and recommend visual approaches that align with Affinity's messaging, brand design, and business objectives
• Write and edit scripts in collaboration with the Director of Brand, Content Marketing Manager, and subject matter experts
• Stay ahead of video and social media trends to bring fresh ideas and platform-specific insights to the team

Production Management & Execution

• Manage production budget and vendor payments within approved parameters
• Pitch to and book high-profile talent including industry leaders, executives, and thought leaders for video content
• Handle all pre-production tasks including storyboarding, scheduling, location scouting, equipment preparation, and vendor coordination
• Manage on-site and remote shoots, ensuring high-quality footage is captured while adhering to schedules and budget
• Direct and guide on-camera talent including conducting off-camera interviews, providing direction during shoots, and creating comfortable environments that elicit authentic, engaging performances
• Coordinate with internal teams and freelance videographers, editors, motion designers, and animators to ensure seamless production

Post-Production & Editing

• Execute straightforward video edits independently for social cuts, quick-turnaround content, and simple internal requests
• Provide creative direction to freelance editors and designers for complex projects, while executing straightforward edits independently to maintain momentum and reduce costs
• Give detailed direction on pacing, structure, visual elements, and platform optimization
• Maintain production systems including asset management, file organization, and archive hygiene
• Create templates and visual system guidelines (motion graphics, lower-thirds, caption styles) for consistent execution
• Transform long-form content into platform-specific cuts for social distribution

Content Optimization & Performance

• Optimize video publishing strategies across platforms for reach and engagement
• Create thumbnails, metadata, and publishing plans that drive discoverability
• Track video performance metrics across platforms and provide insights to refine content strategy
• Conduct platform-specific testing on formats, thumbnails, hooks, and pacing to maximize performance
• Provide regular reporting on video content contribution to awareness and marketing objectives

How You'll Work

• Think audience-first – create content that private capital professionals actually want to watch, not just what we want to say
• Be a strategic budget steward – maximize production value while managing resources efficiently
• Move with speed and craft – balance high production quality with the ability to execute quickly when opportunities arise
• Collaborate closely with Brand, Product, and Customer Marketing teams for strategic alignment
• Build strong creative partnerships – develop a reliable network of freelance talent who understand Affinity's brand and quality standards
• Focus on impact – prioritize video content that drives meaningful engagement and supports business objectives

Qualifications

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Experience & Expertise

• 5-7 years of video production experience with a strong portfolio demonstrating both long-form and short-form storytelling
• Proven track record producing high-quality video content from concept through final delivery
• Experience managing production budgets, coordinating vendors, and delivering on-budget projects
• Experience working with freelance creative teams including editors, motion designers, and videographers
• B2B SaaS or fintech video production experience preferred, with understanding of how to make complex concepts engaging
• YouTube content creation experience preferred, with understanding of platform best practices and optimization strategies

Technical Skills

• Proficiency with video editing software (Final Cut Pro or Premiere Pro) with ability to execute social cuts, simple edits, and quick-turnaround content independently
• Working knowledge of motion graphics tools (After Effects) to effectively provide creative direction to freelance talent
• Strong understanding of video production workflows from pre-production through post
• Proficiency with camera operation, lighting, and on-set production best practices
• Experience with content management systems and video hosting platforms

Creative & Strategic Abilities

• Strong storytelling instincts with ability to contribute compelling narrative ideas for business audiences
• Solid visual design sense for composition, pacing, and creating platform-optimized content
• Ability to recommend creative approaches that balance brand objectives with entertainment value
• Strong interviewing and talent direction skills with ability to guide conversations and draw out compelling stories from executives and industry professionals
• Excellent communication skills to provide clear creative direction to freelance talent
• Trend awareness with ability to adapt emerging formats for B2B contexts

Production & Management Skills

• Proven ability to manage multiple projects simultaneously while maintaining quality and meeting deadlines
• Strong relationship-building and negotiation skills with ability to pitch concepts and secure commitments from high-profile industry figures
• Experience coordinating vendors and managing production logistics
• Understanding of production budgeting, cost estimation, and financial tracking
• Problem-solving mindset with ability to adapt quickly when production challenges arise
• Meticulous attention to detail in project management and asset organization

Industry & Cultural Knowledge

• Understanding of (or interest in) private capital markets is preferred but not required – willingness to learn VC/PE terminology and culture
• Platform-specific content fluency across YouTube, TikTok, LinkedIn, Twitter/X, and emerging video platforms
• B2B marketing sensibilities with ability to create thought leadership content that drives business results

Personal Qualities

• Highly creative and collaborative with ability to bring fresh ideas to the team
• Self-motivated with strong project management and organizational skills
• Team player mindset with ability to build trust with internal teams and external partners
• Data-driven approach to understanding what works and continuously improving content performance
• Comfortable working independently while managing multiple stakeholders

Why This Role Matters

You'll be a key part of building Affinity's video strategy, executing a content engine that establishes our thought leadership and drives awareness in the private capital community. Your work will directly impact how industry professionals discover and engage with Affinity, creating compelling visual stories that cut through the noise in a crowded market.

This is a high-impact creative role where your production expertise will shape Affinity's brand presence across digital channels, helping to redefine how B2B SaaS companies approach video content in specialized professional markets.

Work Location: Remote (US-based preferred, ideally NY, SF, or LA)

What you'll enjoy at Affinity:

We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.

Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.

Retirement Planning: We offer a 401(k) plan to help you plan for your future.

Learning & Development: We provide an annual education budget and a comprehensive L&D program.

Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.

Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

A reasonable estimate of the current range is $119,000 - $137,000 USD Base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.