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Our client is looking for a Creative Strategist who understands that in 2026, the real growth lever in paid media isn’t button-clicking in Ads Manager — it’s video, psychology, and attention.
You will be the architect of our creative engine, responsible for scaling BattleGolf (and upcoming soccer and pickleball brands) across Meta and Instagram. This is a senior, high-impact role for someone who blends consumer psychology, copywriting, creative direction, AI workflows, and performance analysis to consistently produce winning ad concepts.
You’ll work directly with the founders of an 8-figure DTC brand and help build the creative systems that will power our next stage of growth.
What will you do
- Creative Strategy & Copy Psychology
- Conduct deep customer and market research to understand buying triggers, objections, and belief systems.
- Define core angles, hooks, and messaging frameworks based on audience sophistication.
- Write and guide high-converting ad scripts, hooks, and narratives.
- AI-Native Ideation & Workflow
- Use AI tools to accelerate research, concept generation, scripting, and iteration.
- Stay ahead of emerging tools and prompting techniques to scale creative output without sacrificing quality.
- Creator Sourcing & Visual Direction
- Identify and brief creators who authentically match the brand’s energy and audience.
- Direct creators on storytelling, framing, and delivery for high-performing UGC-style ads.
- Organic-to-Paid Pipeline
- Track viral and emerging organic trends weekly.
- Translate cultural hooks and formats into scalable paid ad concepts.
- Ensure ads feel native, modern, and scroll-stopping.
- Editing Oversight
- Act as the final creative gatekeeper.
- Review cuts for pacing, clarity, emotional impact, and retention.
- Ensure the first 1–3 seconds hook hard and the narrative holds attention through the full video.
- Creative Performance Analysis
- Analyze creative performance inside Meta Ads Manager.
- Go beyond surface metrics to understand why concepts win or lose.
- Turn insights into structured briefs and next-round iterations.
Requirements
- Proven experience as a Creative Strategist, Creative Director, or Performance Creative Lead for DTC brands.
- Deep understanding of Meta/Instagram video ads and short-form storytelling.
- Strong foundation in direct-response copywriting and consumer psychology.
- Experience building and scaling winning creative systems, not just one-off ads.
- Comfortable working with editors, creators, media buyers, and founders.
- Portfolio of past winning ad concepts, scripts, and video campaigns.
Benefits
- Join a lean, 8-figure company at a pivotal scaling moment.
- Direct access to founders and full ownership of creative direction.
- Opportunity to shape brands in sports and youth culture.
- Performance-based upside and long-term growth potential.
- Work remotely with no time zone restrictions — we’re optimizing for best talent, not location.
- Compensation range USD 3k - 5k monthly PLUS open to discuss incentives for winning ads produced!
