Creative Strategist + Copywritter

ABOUT SAMY

SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

MISSION

Develop the creative concept, tone of voice, and ideas that drive the brand’s content across all social channels, ensuring that every piece is rooted in a clear strategic intent and relevant to the current cultural context. This role will work closely with the Social Media Manager, designers, and content creators to craft strong, consistent, and audience-relevant messaging.

JOB FUNCTIONS

• Lead weekly creative briefings with the design and production teams

• Develop social-first content concepts, including formats, narratives, campaign ideas, and activations

• Write copy for all formats, including posts, Reels, Stories, short-form video scripts, paid media, and activations

• Identify trends on TikTok, Instagram, and YouTube Shorts and turn them into actionable ideas for the brand

• Approve the tone and concept of each asset before it moves into design or production

• Write scripts for Content Creators and lead recording briefings

• Create and maintain the brand’s voice and tone guidelines for social media

• Develop Always-On creative territories and propose seasonal activations

• Collaborate on copy development for digital paid media campaigns

Requirements

SKILLS REQUIREMENTS

• 3+ years of experience in creative strategy, copywriting, or social content roles within digital-first environments

• Native digital creativity, with a strong understanding of social formats rather than traditional advertising formats

• Strong copywriting skills, with command of conversational tone, humor, and urgency in social media content

• Deep knowledge of TikTok, Instagram Reels, and the short-form content ecosystem

• Ability to identify emerging trends before they become mainstream and adapt them to a brand context

• Experience writing scripts for short-form video and vertical storytelling formats

• Familiarity with social listening and trend tools such as TikTok Creative Center, Google Trends, and Exploding Topics

• Native-level Spanish with excellent writing skills and strong sensitivity to LATAM digital language

CULTURAL FIT

If you are kind, collaborative and driven by excellence, you will thrive here. We work without silos or egos, we give sharp feedback, and we execute with precision towards shared goals. If you take ownership of your decisions, your performance and your results, this is your place.

BENEFITS

• Work with top global brands.

• Be part of a creative, ambitious, and passionate team.

• International company

• Your birthday off

Salary: 5.400.000 COP

Fixed-term contract for 1 year