Creative Strategist, Beauty & Skincare

Start Date: ASAP

Length: 2 months

Hourly Rate: $105

Location: Remote

Hours: 20-30 hours/week, may vary throughout engagement

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We’re looking for a Creative Strategist with deep beauty category experience to help evolve an existing campaign platform and bring sharper meaning to the work. Ideal candidates have experience within a top-tier, global CPG beauty organization—the kind of environment with rigorous brand standards, smart stakeholders, and lots of inputs to translate into clear direction.

This is a short-term, high-impact engagement partnering closely with an internal creative studio and brand stakeholders. You will be responsible for: 

• Leading strategic development for a beauty campaign platform—bringing clarity, meaning, and direction.
• Develop a clear engagement methodology that outlines how you’ll diagnose the current state, translate inputs into insights, and move from insight → strategy → creative direction.
• Translate existing data into human insights (how women engage with the category across age groups and needs).
• Responsible for conducting trend and category research to develop consumer insights and creative opportunities. 
• May require consumer intercepts to gain reactions to creative and refine development. 
• Build and refine the campaign narrative + messaging architecture that connects brand to product.
• Provide strategic guidance across multiple product lines
• Help the creative team stay focused—steering the work when it starts to drift.
• Confidently defend the strategy with internal stakeholders in a constructive way.
• Set the stage for future work by establishing a strategic foundation that can carry forward.

Must-have

• 7-10 years in creative strategy / brand strategy (senior autonomy; can lead without heavy oversight)
• Deep beauty category experience 
• Proven ability to translate data and inputs into human consumer insights and clear creative direction
• Strong executive presence—able to influence, challenge constructively, and defend strategy with senior stakeholders
• Experience developing a clear engagement methodology (phased approach, working plan, decision points)
• Demonstrated ability to drive internal alignment through workshops, working sessions, and stakeholder reviews
• Excellent storytelling and presentation skills (can simplify complexity and make it actionable for creative teams)

Nice-to-have

• Experience in a highly matrixed, global CPG brand environment with rigorous brand standards
• Experience partnering with in-house creative studios and brand teams

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.