At Rankings.io, we help elite law firms dominate first-page search results and get more cases. To elevate our creative output across all social channels and connect more powerfully with audiences, hiring a Creative Specialist focused primarily on high-impact social media design who excels at crafting bold, engaging, and conversion-driven designs.
You’ll work across Operations to produce premium designs, including paid social ad variations, organic social graphics, HTML5 ads for programmatic/display, short-form animations, simple motion graphics, and light-to-moderate video edits. If you love social media, know how to make people stop scrolling, click, and take action, thrive in fast-paced environments, and understand what trends and performs on social, this role is for you.
Responsibilities
Social Media & Ad Creative (Primary Focus)
- Design scroll-stopping static and animated social media assets for Facebook, Instagram, LinkedIn, YouTube, TikTok, Google and other relevant platforms.
- Produce paid social ad creatives (static, animated, and light motion), ensuring messaging tweaks remain platform-compliant and legally appropriate for legal industry advertising standards.
- Experience creating HTML5 ads or programmatic display animations.
- Build cohesive organic social media design systems, series, layouts, and templates.
- Create ad-ready visuals that support performance-based goals including CTR, engagement, and conversions.
- Translate scripts, hooks, and concepts into visually compelling social ads.
- Graphic Design & Photography: Create visually compelling graphics, thumbnails, and promotional materials; capture and edit still imagery (both candid and staged) to complement video content and enhance brand storytelling as needed.
Motion & Video (Secondary Focus)
- Design scroll-stopping static and animated social media assets for Facebook, Instagram, LinkedIn, YouTube, TikTok, Google and other relevant platforms.
- Create simple motion graphics, text animations, and social ad animations.
- Edit short-form videos for social campaigns, including cutdowns, pacing adjustments, overlays, and subtitles.
- Work with and refine voiceovers, scripts, and rough video assets to elevate final creative output.
- Support advanced motion/video needs when applicable (nice to have, not required).
Message & Creative Copywriting (Nice to Have, Optional)
- The ability to write clear, compelling taglines, catchy hooks, CTAs, headlines and micro-copy for websites, landing pages, social media and digital ad campaigns.
- Develop conversion-focused messaging that drives clicks, engagement, and leads.
- Create short, punchy copy that aligns with brand voice and resonates with target audiences.
- Contribute ideas and angles for continual improvement to engagement — from headlines to ad concepts.
- Edit and refine messaging to ensure it’s sharp, persuasive, and visually aligned with designs.
- Support the creation of reusable copy frameworks for scalability and efficiency across projects.
Cross-Functional Collaboration
- Work closely with the Paid, Social, and SEO teams to align creative direction with campaign goals, audience insights, and performance data.
- Collaborate closely with designers to align designs for cohesive, conversion-focused creative assets that work together seamlessly.
- Provide creative direction and feedback on social media graphics, ad creatives, and landing page visuals.
- Create and edit design assets for social or paid campaigns using Adobe Creative Suite or Canva.
- Assist in the creation of HTML5 and animated ads with engaging visuals and messaging.
- Work with the SEO, Paid, and Social teams to ensure copy aligns with campaign goals and performance data.
- Assist in quarterly creative syncs to align messaging strategy across Rankings’ service lines.
Creative Optimization & Workflow
- Use performance data to refine designs, messaging, and improve engagement.
- Maintain organized design systems, templates, and asset libraries for scalability, consistency and ease of updates.
- Stay current with social trends, creative ad formats, and platform best practices and competitor creative
- Help brainstorm new campaign ideas that blend storytelling, visual design, and conversion psychology.
- Ensure all output reflects Rankings’ commitment to clarity, professionalism, and authority for clients.
Requirements
- 4+ years of experience in social media design and paid social creative (agency preferred).
- Expert-level proficiency in Canva, After Effects, and Adobe Creative Suite (non-negotiable).
- Proven ability to design high-performing static and animated creatives for Facebook, Instagram, LinkedIn, and YouTube.
- Strong understanding of creative best practices for Facebook, Instagram, YouTube, and LinkedIn ads.
- Experience editing short-form videos, scripts, and voiceovers.
- Familiarity with CRO, UX principles, and how messaging impacts user behavior.
- Ability to modify messaging in ads while staying legally compliant and aligned with platform policies (especially for legal industry advertising).
- Comfortable leveraging AI tools for copywriting and testing, and interest in building AI agents to enhance workflow efficiency.
- Thrives working in a fast-paced environment with rapid turnaround times, multiple stakeholders, and performance-driven priorities.
- A creative mindset with a deep understanding of social engagement psychology and visual storytelling.
- Ability to collaborate with marketers, strategists, account managers, designers, and project managers in a remote setting.
- Ability to adapt voice and tone for different clients while maintaining clarity and engagement.
- Excellent organizational and communication skills, with the ability to manage multiple projects in a fast-paced environment.
Benefits
- Starting salary $60k
- Work Remotely from home
- Unlimited PTO
- Quarterly training stipend for Professional Development
- 100% Health Insurance (Fully employer-funded coverage)
