Creative Marketing Manager - High-Fashion Lingerie Brand

We are a fast-growing luxury lingerie brand serving a global customer base. As we scale aggressively through paid social—particularly Meta—we’re looking for a performance-driven Creative Marketing Manager to lead and evolve our AI-powered creative testing engine.

This is not a “post and hope” marketing role.

This is about building a data-driven, AI-enhanced system that continuously tests, optimizes, and scales winning creatives.

If you understand that great ads are engineered, iterated, and accelerated with AI — not guessed — this role is for you.

What you'll own

1. Meta Creative Testing & Scaling

• Lead the entire creative testing process inside Meta Ads Manager
• Launch structured, high-volume testing campaigns weekly
• Leverage AI tools to generate, iterate, and scale creative variations
• Analyze performance metrics (CTR, hook rate, thumb stop ratio, CPA, ROAS)
• Rapidly kill underperformers and scale winners with confidence
• Continuously refresh creative angles to avoid fatigue

2. UGC & Creator Pipeline

• Source and recruit high-quality UGC creators
• Write clear, performance-driven briefs
• Manage creator deliverables and timelines
• Ensure a steady weekly flow of fresh ad creatives

3. Performance Analysis & Optimization

• Deliver weekly performance breakdowns with clear insights
• Identify patterns in winning hooks, formats, and messaging
• Turn data into actionable creative direction
• Work directly with the Founder to align growth strategy
• Your performance will be measured by results — not activity.

Requirements

You Are:

• Someone with 3–5 years in digital marketing who wants full ownership
• Highly confident inside Meta Ads Manager
• Comfortable using AI tools to enhance creative output and speed
• Obsessed with testing, iteration, and performance
• Fast, decisive, and comfortable killing underperforming ads

You are not:

• A social media manager who also "does ads"
• Looking for a role where someone tells you what to test each week

Tools & Technical Requirements:

Core Tools:

• Meta Ads Manager
• Instagram & Facebook ad ecosystems
• CapCut (or similar video editing tools)
• Later (or similar scheduling tools)

AI & Performance Stack (Highly Preferred)

• AI creative tools (e.g., Nano Banana, Sora, Pippit)
• AI-powered ad testing or iteration tools

Bonus Experience With:

• Klaviyo
• Motion / Atria
• Adobe Photoshop

Benefits

Compensation & Working Setup

• Full-time, fully remote
• Some overlap with Melbourne (AEST) required for weekly check-ins
• Direct reporting line to the Founder