Spotify
Creative Manager, AUNZ
TLDR
Lead creative brand initiatives in AUNZ, shaping culturally relevant campaigns that resonate with Gen Z, while collaborating closely with various marketing teams.
At Spotify Australia and New Zealand (AUNZ), we’re not just marketing a brand - we’re shaping culture. As a youth-driven culture brand, our ambition is to create content and marketing experiences that earn the attention, love and advocacy of young people in AUNZ - especially GenZ.
We’re seeking a Creative Lead who can realise our global brand and creative ambitions, infusing the work with deep local insight to define how Spotify shows up creatively in AUNZ (across campaigns, content, channels, and experiences) through bold, unexpected, culturally fluent ideas that spark conversation, fandom, advocacy and impact.
This role is based in Sydney and will report to the Head of Marketing, AUNZ.
What You'll Do
Bring to life the creative vision and execution for key brand marketing initiatives in AUNZ
Collaborate with the AUNZ Marketing team in concepting and development of culturally resonant campaigns that drive brand love and social buzz among Gen Z and Millennial fans and audiences
Partner closely with the AUNZ Marketing team and cross-functional teams (including music, comms, brand, design, and global creative) to bring ideas to life
Inspire and guide agencies and internal collaborators to produce innovative, memorable, platform-native, insight-driven creative work
Ensure that brand expressions - from ATL to digital, partnerships to experiential, commercial offers to content - are consistent, fresh, and worth talking about
Relentlessly keep a finger on the pulse of AUNZ culture, trends, and conversations to shape work that feels locally anchored, vibrant, cutting edge, native and timely
Work closely with global Brand & Creative teams to maintain the consistency of our global brand across marketing activations
Who You Are
A culturally attuned creative leader with 5-7+ years of experience in brand, advertising, or creative direction - you have deep experience leading creative work within music, culture, entertainment, or adjacent industries
Deep knowledge of the AUNZ market and the values, habits, and temperature of Gen Z
A strategic thinker with a strong creative point of view and a portfolio to match
Skilled in leading integrated campaigns across multiple touchpoints: video, OOH, social, content, experiential, and partnerships
Collaborative by nature - someone people are excited to work with, driven by great ideas and focused on the quality of the work
Thrive in past-paced, ever changing environments
A strong influencer with excellent storytelling and presentation skills and the ability to win trust and sell big ideas with confidence - responsible for presenting the magic
Comfortable operating as a creative leader, influencing senior stakeholders and cross-functional partners to drive clarity, momentum, and creative excellence
Experience working with global and local teams, balancing global frameworks with hyper local needs and advocating for AUNZ-specific creative solutions
Proven expertise in experiential and offline marketing, translating brand strategy into impactful in-real-life experiences that enhance consumer connection and brand magic
Where You'll Be
This role is based in Sydney, Australia
We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home
Spotify is an audio streaming platform that delivers an extensive catalog of music, podcasts, and audiobooks, catering to hundreds of millions of users globally. It empowers artists by providing them with the means to monetize their creativity while offering fans unparalleled access to a diverse array of content, all driven by a passion for sound.
- Founded
- Founded 2006
- Employees
- 500+ employees
- Industry
- Media
- Total raised
- $2.6B raised