Creative Lead (m/f/d)

WHAT TO EXPECT:

We’re looking for a Creative Lead to shape the creative direction for some of the world’s leading mobile apps. Reporting to our Creative Director, you’ll guide a talented multidisciplinary team of designers, copywriters, and motion specialists to deliver high-impact, data-informed creative that drives app growth and engagement.

You’ll balance hands-on creative work with leadership and strategy, setting the tone for quality, innovation, and client satisfaction. This is a role for someone who thrives on autonomy, can read a room, and knows how to translate business goals into creative impact. You’ll be managing a small team from the start, so strong people leadership and mentoring skills are key.

If you’re a conceptual thinker who combines creative craft with strategic understanding, and you enjoy guiding others while staying close to the work, you’ll fit right in here.

WHAT YOU’LL DO:

• Lead and inspire a multidisciplinary team of designers, copywriters, and motion designers, ensuring creative excellence and effective execution across multiple service lines.
• Set the creative vision & strategy for mobile app marketing campaigns, aligning them closely with client goals to drive user acquisition and retention, including:
  • App Store Optimisation across the App Store and Play Store
  • User Acquisition on various channels including paid social marketing and Google App campaigns
  • In-app messages, push notifications, and email campaigns
  • Cultural localization of assets
  • Presenting approaches to clients of all stakeholder levels, including executive team
• Provide mentorship and guidance to your squad, fostering their growth and development while ensuring they have opportunities to showcase their creativity.
• Drive the adoption of AI workflows in your team, by showing how it can be an important part of a creative’s toolbox, rather than a threat
• Cross-functional collaboration with Growth Leads, Account Managers, and other disciplines to ensure the creative team is set up for success on assigned projects and tasks
• Coordinate with Project Managers to ensure that workloads remain balanced and to incorporate innovative and scalable creative processes into your work
• Serve as a trusted advisor to clients, understanding their app's unique value proposition and target audience, and working closely with the client to deliver creative concepts which deliver impact for their business goals.
• Work closely with the Creative Leadership team to shape the overall direction and evolution of Phiture’s creative offerings in the mobile app space.
• Oversee the creative development process for your portfolio of clients, balancing hands-on design work with strategic direction and project management.
• Lead brainstorming sessions and creative workshops to generate innovative ideas and concepts for mobile app marketing campaigns.
• Stay updated on emerging trends and technologies in mobile app marketing, share insights with the team, and incorporate innovative approaches into client campaigns.

WHAT YOU’LL NEED:

• Proven experience in a creative leadership role within a mobile/digital agency or similar environment.
• An ability to inspire and influence cross-functional teams and client stakeholders with strategically led creative
• Strong portfolio showcasing a diverse range of digital marketing campaigns and assets across multiple platforms and channels.
• Proficiency with Figma, including automation and components, and experience with other common Adobe Creative Cloud tools
• First experience with- and a strong interest in - AI tools and how they can bolster creative efforts
• Excellent English and client-facing communication skills, and the ability to sell your ideas both internally and externally
• Ability to work under pressure and among changing deadlines without compromising on the quality of work.
• Familiarity with using data-driven insights to optimize creative strategies and campaign performance.
• Curiosity and passion for innovation, staying abreast of emerging trends and technologies in mobile marketing and creative marketing in general.