Creative Director

Role: Creative Director, AI-Led Creative 

Location: Chicago, IL (hybrid)

About the role: 

You are the creative engine and system architect for integrated agency success, blending brand, culture, and technology at scale. Your visionary leadership builds modular, AI-augmented creative platforms that power breakthrough campaigns and scalable content production. You safeguard creativity and craft while leveraging AI-driven workflows to accelerate quality and delivery that keeps BISSELL and its partner brands ahead of the curve. Set the bar for BISSELL’s growth-era creative by turning brand promise into flexible platforms that scale across retail, DTC, and social ecosystems. Lead with AI-enabled systems that fast-track ideation, testing, and adaptation without sacrificing impact or brand integrity. 

What you will be doing: 

• Define and codify creative platforms, territories, and toolkits able to stretch across hero launches, always-on content, retail PDPs, and social commerce 
• Own retail and PDP excellence: design look, language, and motion systems for A+ pages, retail media, and video demos rooted in consumer needs 
• Drive organic and paid social creative across major platforms (Meta, TikTok, YouTube, Pinterest), building hook libraries and creator/UGC systems that deliver high ROI 
• Champion use of AI across workflows to lift efficiency and creativity 
• Build reusable component systems-typography, iconography, motion, retailer adaptations-for speed and consistency 
• Collaborate with Strategy and Analytics to close the creative-data feedback loop 
• Partner tightly with Production Lead: ensure vision is realized, empower junior creatives in production 
• Set strategic creative vision and evangelize best-in-class standards 
• Lead cross-functional teams (design, copy, motion), drive craft quality 
• Work with Program Director on team resourcing and sequencing 
• Lead client-facing reviews, creative proposals, and post-launch learnings-connect creative and AI innovation to business KPIs 
• Coach and grow junior creatives-cultivate curiosity, craft and accountability 

What you need to be great in this role: 

• 10+ years in agency/in-house creative leadership, with CPG/consumer durables experience (floorcare/home care a plus) 
• Strong portfolio showing creative platform and system development, retail/PDP innovation, social commerce, and AI-enhanced creative 
• Track record of delivering strong impact on business metrics (conversion, engagement, creative adoption, test velocity) 
• Fluency and curiosity with generative AI tools (LLMs, Firefly, AE scripting), prompt engineering, and responsible governance 
• Executive presence, decisive and collaborative leadership, strong communication skills with clients and teams 
• Experience leading multi-disciplinary teams and driving best practices across design, copy, and motion 
• Comfort with 3D/CG or the ability to direct it effectively is a plus 
• Experience running content at busy retail peaks/seasonal cycles also a plus 
• At the time of this posting, the base salary for this position may range from $175,000.00 to $185,000.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.
• Travel to Grand Rapids, MI as needed (2 to 4x/month for key reviews, labs, and leadership touchpoints). 

Why Join OLIVER? 

This is more than just a Creative Director role—it’s an opportunity to build a best-in-class in-house agency, leading transformational creative work for an iconic global brand. You’ll collaborate with a world-class marketing team, harnessing emerging GenAI tools and bold creative strategies to drive impact, efficiency, and innovation. If you’re ready to take BISSELL’s brand storytelling to the next level, let’s make something extraordinary together! 

Req ID: 12511

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