Creative Director

The New York City Department of Transportation is seeking an experienced, highly-motivated, and creative individual to join the NYC Department of Transportation’s Office of Press and Communications as Creative Director. The Office is within the Strategy Unit of the Agency which includes Intergovernmental Affairs and Policy in addition to Press and Communications. The ideal candidate is an excellent storyteller, a strategic thinker, an experienced social media professional, and possess an outstanding sense of humor. The Creative Director will develop and execute, across communications channels, the creative vision for the agency’s communications. The Creative Director will oversee the creative direction for all external agency communications, with a particular focus on social media. The Creative Director will also advise on creative strategy for marketing, graphic design, videography and photography, and other related work. The candidate will be the lead social media content creator and supervise the NYC DOT social media team.

The Creative Director will develop fun, engaging, and innovative ideas and concepts that align with Office of Communications and agency goals and will collaborate with colleagues to ensure effective execution.

Duties and Responsibilities:
- Reporting to the Executive Director of Strategic Communications and in collaboration with the Chief Communications Officer, establish and lead implementation of the creative vision for the agency’s external communications;
- Develop creative messaging and strategies to advance agency goals across communications channels;
- Develop and help execute the agency’s strategy and content development for social media;
- Develop creative and compelling copy, reels, and other work product to use on social media, in marketing materials, to script and support multimedia projects, and across other communications channels as directed by the Executive Director of Strategic Communications and Chief Communications Officer;
- Provide strategic guidance and support on synergizing messaging and aligning goals across communications channels, including social media, marketing, press, and multimedia platforms;
- Supervise the NYC DOT social media team.
- Serve as an advisor to the Chief Communications Officer; and
- Collaborate with colleagues across the agency to implement creative strategies.

CONFIDENTIAL STRATEGY PLANNER - 54738

A baccalaureate degree from an accredited college and two years of satisfactory, full-time experience related to the projects and policies to be studied in the particular position.

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.