Mindalter Studio operates as a digital content studio focused on building and scaling AI-native brands and digital personalities across social platforms.
This is a full-time, salaried position with strong long-term growth potential. We operate as a fully remote, location-agnostic team with an async-first culture that supports working from anywhere.
As Creative Director, you'll own and lead the creative direction of Mindalter's entire AI influencer ecosystem — evolving characters into scalable internet personalities and driving engagement through narrative, identity, and attention strategy.
You'll report directly to the CEO and operate as the creative heartbeat of the company. This is not a passive or advisory role. This is full-ownership creative leadership. We're hiring someone who leads from the front — with authority, clarity, and energy.
Your Mission? Turn AI creators into emotionally compelling internet personalities that consistently drive engagement, shares, and growth.
You'll build and lead the creative engine behind 8–12 Brand Managers — setting the direction, raising the standard, and making sure creative momentum compounds across every brand, every day, without founder involvement.
Your most important job is to motivate and drive creative energy across the entire team: running creative workshops, giving feedback that makes people better, building frameworks others adopt, and creating an environment where Brand Managers feel empowered, challenged, and clear on where they're going.
If you've led creative teams of 5–15 people, built high-performing creative cultures, and know how to hold authority without ego — this is for you.
What you'll do
- Lead creative direction across all AI influencer brands — identity, voice, narrative, and visual coherence
- Maintain full creative and brand context across every IP — existing and in development
- Run creative workshops with Brand Managers and production teams to elevate output, build shared standards, and drive creative energy
- Refine and strengthen creator identity and narrative consistency across the full portfolio
- Design and deploy repeatable content frameworks optimized for virality and engagement
- Review creator performance daily — translating data into creative strategy and fast iteration
- Motivate, challenge, and energize Brand Managers — setting the bar and holding it with clear communication and direct feedback
- Drive the launch of new IPs from zero to traction with clear identity and narrative from day one
What you'll produce
- Creative playbooks and narrative frameworks
- Content format guides and viral pattern documentation
- Strategic creative briefs for Brand Managers and editors
- Performance-driven creative reviews and iteration guidance
Requirements
We're looking for someone who has already done this at a high level.
- 6+ years of creative leadership experience — leading teams and owning outcomes, not just producing work
- Proven experience leading creative workshops and developing teams of 5–15 people
- Demonstrated ability to motivate, direct, and hold creative authority across a team — this is non-negotiable
- Strong communication and feedback skills — you make people better, not just busier
- Experience directing high-performing social or content brands with measurable results
- Proven success building or scaling internet-native content (TikTok / IG / YouTube / meme ecosystems)
- Strong narrative and character development skills — you know how to make people care about a persona
- Deep, native understanding of internet culture — formats, pacing, trends, and shareability
- Performance-driven mindset — you've owned creative outcomes tied to real metrics
- Track record of thriving in fast-paced, experimental, ambiguous environments
You’ll stand out if:
- You have experience with influencer brands, media companies, or creator economy startups
- Have been involved in viral content ecosystems or meme/media brands
- Startup or high-growth environment experience
What you get
- A direct line to the CEO — this role has real authority and real influence
- Full creative ownership over the direction of every influencer brand in the portfolio
- Real autonomy — we trust talented people to lead, not just execute
- A team that deeply understands internet culture and moves fast
- Fast execution — ideas ship, not stall in approval loops
- The opportunity to shape the creative future of AI-powered influence
Our culture
We're building one of the most ambitious projects at the intersection of AI and internet culture. The characters exist. The systems work.
Our AI influencer brands already generate $500,000+ in monthly consumer revenue — and we're now scaling to build the most successful AI-native influencer brands on the internet.
We move fast, ship constantly, and iterate based on data. No endless meetings. No bureaucracy.
We value obsessive ownership, bias toward action, low ego, high accountability, and comfort with edgy, unconventional content. If you naturally improve everything you touch and thrive in ambiguity — you'll fit right in.
If you want a place where your creative leadership truly matters — and where you can see the direct impact of what you build across an entire portfolio — this is it.
What happens after you apply
- Portfolio review (we actually look at it — this matters most)
- Intro call with our Talent team (1 hour)
- Paid trial task — real work, real compensation
- Final conversation with leadership
- Offer and onboarding
