Creative Director

Deputy is a global SaaS remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status.  At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work. We're becoming an AI-native company, a commitment that means you'll be empowered (and expected) to use AI tools and thinking in your day-to-day work. You'll have the training, support, and freedom to use AI responsibly and creatively to spark ideas, solve problems faster, and unlock new ways of working. If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most! The Role We’re looking for an in-house Creative Director to build and lead a modern creative communications team that makes our products and services impossible to ignore. This role will be responsible for driving high-velocity, video-first content and high-impact creative advertising, creating distinctive campaigns that shift perception and redefine what B2B software marketing can look like. You’ll lead content creation and creative across organic social, paid advertising, brand campaigns, webinars, stunts, and events, working closely with media/performance teams to bring ideas to life and drive outcomes. This is a global role, with priority markets across Australia, the UK, and the US. With additional markets to follow as the brand scales. You’ll build a creative approach that can travel — while still feeling locally relevant in each market. Responsibilities

Build and lead a creative communications team that can concept, produce, and ship at speed using traditional approaches and new AI tools & methods.

Create repeatable systems for ideation, production, editing, distributio,n and iteration

Establish a sustainable creative rhythm (without relying on hero efforts)

Set the creative standard across content, campaigns, and brand moments

Be able to generate content

Own a social-first strategy designed to grow organic channels globally

Develop scalable video series that balance entertainment, insight, and product

Drive a high volume of platform-native content across TikTok, Reels, Shorts, LinkedIn and YouTube

Build a “content machine” that turns one insight into dozens of executions and then scales using data.

Lead big, bold campaign thinking that complements always-on content

Create advertising that feels like culture, not corporate B2B

Develop creative platforms, brand narratives, and distinctive campaign ideas

Ensure paid work is memorable, differentiated, and commercially effective

Work closely with our media and performance marketing team to shape briefs, formats, testing plans and rollouts

Build creative systems that scale in paid: modular assets, templates, cutdowns, variations, rapid iteration

Use performance signals to refine the creative without watering down the idea

Drive creative effectiveness across paid social, Radio, YouTube, search-supported video, OOH and emerging channels

Leverage media partners to help bring ideas to life

Manage design and content teams supporting campaigns, product storytelling and growth initiatives

Oversee creative for webinars, events, stunts and partnerships from concept through delivery

Turn product releases and customer pain points into creative stories people actually care about

What success looks like:

Organic channels grow meaningfully through repeatable, scalable series

We’re shipping high-quality content at speed, week after week

Paid creative performance improves through structured testing and iteration

At least one major campaign lands that shifts category perception and earns attention

Creative production becomes a scalable engine (not a bottleneck)

The brand becomes known for doing things differently

Skills & Experience

You’ve built and led creative teams in-house and/or in a high-output creative environment

You know how to scale ideas into repeatable formats and campaigns

You have great instincts for matching production investment to impact. You can create work that performs on minimal budget, and know when a bigger production is worth it

You think in hooks, pacing, story, cutdowns and series formats

You understand what works natively across TikTok/Reels/Shorts/LinkedIn

You can make product compelling on camera without being cringe or cliche

You can lead high-impact advertising while also scaling always-on content

You’re comfortable moving between “big idea” and “ship it today”

You’re obsessed with creative that actually breaks through

You’re confident leading teams and setting standards

You’re clear in feedback, fast in decision-making, and strong in craft

You know how to work cross-functionally without slowing things down

You can build a creative culture that’s ambitious, accountable and fun

You’re not interested in recycling safe B2B playbooks and operate from first principles

You want to make work that people share, talk about, and remember

You push for originality, boldness and edge (with taste)