Creative Director, Copy and Content

The Creative Studio is Anthropic’s in-house creative team responsible for the brand expression across Anthropic and Claude. We care about craft, making things by hand and using AI when it makes sense. The team is growing, and we’re looking for people who do excellent work to join us. The stakes are real, and there’s room to shape what all this becomes.

About the role

This role sits at the intersection of brand strategy, creative leadership, and storytelling. You will own the full spectrum of voice, tone, and written creative across both the Anthropic and Claude brands — from web copy and marketing campaigns to thought leadership, editorial content, and beyond. You will build and grow a team of talented writers and content strategists, and partner closely with fellow Creative Directors to deliver creative work that is not only beautiful and polished, but genuinely moves people.

We are looking for a creative leader who brings both rigorous craft and bold creative instinct — someone who can shape how the world understands and relates to AI through the power of language.

Responsibilities

Define and evolve brand voice

• Own and continuously refine the voice and tone frameworks for both Anthropic and Claude brands, ensuring they are distinctive, resonant, and appropriate across our many audiences — from developers and enterprise buyers to the general public.
• Collaborate with marketing strategists and other Creative Directors to ensure voice and tone are deeply integrated across all creative touchpoints and channels.

Lead creative strategy and writing

• Set creative direction for an environment where first drafts are abundant and judgment is scarce — your job is curation, elevation, and the creative calls that require taste and stakes-awareness.
• Own the creative strategy, writing, and editorial standards for marketing campaigns, product communications, web content, social media, thought leadership, and more.
• Define what "raising the bar" means when volume is no longer the bottleneck. Push toward creative work that is surprising, precise, and unmistakably human in its intentionality.

Build and develop a team

• Hire, mentor, and grow a team of writers and content strategists with strong voices, strong opinions, and the ability to interrogate outputs relentlessly.
• Foster a culture of craft, creative ambition, and collaborative excellence.
• Establish clear creative processes and feedback loops that empower your team to do their best work at speed and scale. 

Partner across the creative studio

• Work hand-in-hand with Creative Directors across Product, Enterprise, Web, Video, and Growth to deliver cohesive, world-class creative work across all channels and audiences.
• Serve as a key creative partner to marketing leadership, contributing to strategy and execution at the highest level.
• Serve as the connective tissue between human creative vision and AI execution infrastructure — translating strategic intent into prompting frameworks, feedback systems, and quality bars that scale.
• Represent the copy discipline in a world where the question is no longer "can we make this?" but "should we, and does it sound like us?

You may be a good fit if you

• Have 10+ years of experience in creative leadership, with a strong background in creative strategy, copywriting, and content — ideally in a fast-moving, high-stakes environment.
• A portfolio that demonstrates both exceptional writing craft and the ability to lead and shape creative vision at scale.
• Deep experience defining or evolving brand voice and tone, with an intuitive understanding of how language creates emotional connection and trust.
• Proven track record of building and leading creative teams, with a talent for hiring exceptional talent and fostering their growth.
• Strong cross-functional collaboration skills — comfortable working closely with designers, product teams, engineers, and senior stakeholders to bring creative visions to life.
• The ability to balance strategic thinking with hands-on creative work, and to move fluidly between high-level direction and detailed execution.
• A genuine curiosity about AI and its impact on the world — and the ability to communicate complex ideas with clarity, nuance, and warmth.

Strong candidates may also have

• Experience working within or alongside a technical or scientific organization, and comfort translating complex subject matter into accessible, compelling creative.
• Familiarity with the AI industry landscape and the unique communications challenges it presents.
• Experience working in a creative studio or in-house creative environment at a high-growth technology company.