Creative Director

The Role

Angi (formerly Angie’s List) is a 30-year-old brand with an incredible legacy — and an equally incredible opportunity ahead of it. For years, the company’s marketing program focused on traditional media, but we’re actively expanding into digital channels like social and influencer marketing, with exciting early results.

We are looking for a Creative Director who can remodel the channels Angi relied on so heavily before – for instance, by developing unignorable TV campaigns and tradeshow experiences — while putting on the additions we need. We want to massively grow organic social, paid social, influencer partnerships, brand partnerships, and integrated campaigns with viral content and hardworking ads alike. 

The right person for this role blends upper and lower funnel expertise: you have helped build a thriving organic social program from the ground up – and you also take personal pride in crafting unglamorous display ads that convert ultra-efficiently. You are just as excited about DR TV spots as brand anthems. You can craft a simple-yet-effective winback email – and have dreamt up stunts that made local news.

The right person is similar to a general contractor: whatever trade you originally apprenticed in, you should now be equally skilled at overseeing copy, design, video, photo, and AI tools, and you should be deeply familiar with all relevant channel best practices. You are not the right fit if you have only been at brands that do major productions a couple of times per year — without shooting scrappier social content every day (or vice versa). You are also not a fit if you spent the last eight years as a designer or a copywriter and have never overseen the other functions of a creative team. Wherever you got your start, you are now an outstanding generalist.

As a general contractor, you should mix oversight with hands-on execution. You should be great at teaching your team how to storyboard social content that will perform 10x better than our posts currently do, and you should also be comfortable jumping on camera yourself to film a trend or a UGC ad. This is not a “sit back and supervise” role. You are not a foreman. You are the head of a lean, talented crew, and we expect you to lead by doing. 

Your management experience should balance people and agencies. We work with multiple external partners today, who would report to you or who you would have a critical role in overseeing. They need frank, frequent feedback to make sure they’re delivering what we need. You should have a solid list of external partners you trust from past jobs. You should also have a strong track record of taking functions in house and growing internal teams.

If the person we’re describing sounds like you, we want to hear from you ASAP so we can start sawing and hammering.

What You’ll Do

• Lead a team of four designers, copywriters, and a rotating cast of agencies and freelancers
• Create content that wins across organic social (10 platforms), influencer partnerships, paid social (currently Meta and TikTok), display, TV, radio, events (tradeshows and big box retail activations), email, landing pages, and employer branding (swag, slide decks, etc.)
• Evolve brand guidelines for use by the entire company 
• Concept and execute integrated campaigns that bring together all of our brand and performance channels and perform better than evergreen content: we are looking for you to be the brain behind our best and biggest ideas, whether you dream up those ideas yourself, or build the right structure for your team to develop them with you, or coax them out of agencies

Who You Are

• An evidence-based creative who doesn’t just rely on instinct: we want to see you poring over and deploying insights from audience research and channel performance to inspire the best ways forward with the highest ceilings, with clear plans to determine whether we were right or wrong and what to do next
• A player-coach who can develop a strategy deck, run a brainstorm, edit a TikTok, and review a TV spot with equal confidence
• Someone who’s shipped big work with a small team
• A social media expert who has a playbook for taking brands from a medium presence to a massive one
• A fantastic written and verbal communicator who has an exceptional grasp of language and can compellingly dialogue about the best way forward with senior leaders in slides, docs, and meetings
• A nice person: we want to work with people we like and trust and have fun with

We value diversity

We know that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences.

Compensation & Benefits

• The salary band for this position ranges $150,000-$230,000 commensurate with experience and performance. Compensation may vary based on factors such as cost of living. 
• This position will be eligible for a competitive year end performance bonus & equity package. 
• Full medical, dental, vision package to fit your needs 
• Flexible vacation policy; work hard and take time when you need it 
• Pet discount plans & retirement plan with company match (401K) 
• The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world 

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