Creative Director
About AllTrails
AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide.
Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!
About the Team
AllTrails is building a global outdoors brand. We launch and scale creative, impactful initiatives to bring the brand to life, drive awareness, and bring more people to the AllTrails brand.
The Creative Director is responsible for developing creative concepts that make AllTrails a beloved brand and a household name. Reporting to the Chief Marketing Officer, this person will drive brand and marketing creative from concept to execution. The right candidate brings deep creative leadership experience, is an expert storyteller, and a seasoned creative strategist. Above all, this person is inspired by empowering people around the world to access the outdoors.
What You’ll Be Doing:
- Developing creative concepts that deepen existing users’ connection with AllTrails, capture the attention of new audiences, generate buzz, wow industry peers, and fuel long-term growth
- Creating big, bold brand moments - connecting our brand values to consumer moments or consumer truths - that drive conversation and raise our brand profile
- Leading the creative team that delivers creative assets for a range of marketing channels channels; coaching and developing team members so that they can do their best work
- Inspiring the creative team and broader organization to dream big about what the AllTrails brand can be; evolving brand creative guidelines and raising the bar and to take our visual brand to the next level
- Ensuring that our marketing communications are on strategy, on brand, and drive results
- Understanding our audiences so that we can find ways to connect with them authentically
- Partnering across the entire organization - from research to marketing to product - to bring the brand to life across all consumer touchpoints, constantly elevating the brand expression
- Building the playbook for processes and practices to shape and grow an impactful brand
- Being on set to direct photo and video shoots
- Acting creatively, resourcefully, and rapidly to solve a range of challenges, diving in wherever it is needed; not only developing the strategy, but being comfortable executing as well
Requirements:
- 10+ years of professional experience developing brand and marketing creative, with an emphasis on digital brands
- 5+ years of experience building and leading world-class creative teams
- Experience working with a variety of marketing channels, from digital and video to OOH and in-real-life activations
- A portfolio of projects to demonstrate setting the bar for creative excellence; proven track record of marketing campaigns that have driven impact
- Strong brand instincts, with an innate ability to tell stories that resonate with the AllTrails target audience
- Expert communication skills, including the ability to persuade and inspire; and turn complex messages into simple and compelling consumer campaigns
- Empathy, open-mindedness, and humility
- Comfort with ambiguity and self-directed
Bonus Points:
- Experience working at a mobile-first B2C company
- High-growth or subscription business experience
What We Offer:
- A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity
- Physical & mental well-being including health, dental and vision benefits
- Trail Days: First Friday of each month to hit the trails!
- Unlimited PTO
- Flexible parental leave
- Annual continuing education stipend
- Discounts on subscriptions and merchandise for you and your friends & family
- An authentic investment in you as a human being and your career as a professional
AllTrails participates in the E-Verify program for all remote locations.
Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.
