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Good Inside

Creative Designer, Social Media

New York , United States
contractor Hybrid

AI overview

Elevate the visual presence of Good Inside through engaging designs for social media, contributing to community connection and brand growth.

Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started.  We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

We are looking for a Social Media Designer to elevate Good Inside and Dr. Becky’s visual presence across Instagram, TikTok, YouTube, and more. You’ll create scroll-stopping graphics, motion pieces, and video assets that deepen community connection, elevate our visual identity, and expand our reach to new audiences. 

You have a strong eye for layout, motion and storytelling and you know how to translate ideas into visuals that fit each platform’s unique style. You’ll collaborate closely with our social, content and brand marketing teams to translate ideas into visuals that drive engagement, community growth and brand consistency across all channels. 

This hybrid role requires 3 days per week in our Midtown Manhattan office. 

What You’ll Own

  • Craft the most compelling, thumb-stopping social-first visual graphics including: static posts, carousel posts, Stories, YouTube thumbnails, and more. 
  • Support our short-form video strategy by creating and editing video content, including designing graphics for videos, editing podcast clips, and producing original videos. 
  • Translate written psychological concepts and ideas into clear, on-brand social media-friendly visuals that are optimized for each social platform.
  • Regularly experiment and explore new creative directions for social media content. 
  • Apply feedback and implement revisions or edits efficiently to keep pace with the fast-moving nature of social media.
  • Analyze creative performance and use insights to inform future design experiments. 
  • Maintain and expand our social templates and design systems to ensure visual consistency at scale. 

Your Skills and Experience 

  • 3+ years of experience designing graphics and videos for social media, marketing, or brand – ideally within a digital-first, fast-paced team environment.
  • Familiar with video-editing tools for social media (CapCut, in-app editors, Adobe Premiere Pro) 
  • Proficient in Adobe Creative Suite, Adobe After Effects, Figma and Canva
  • Experience designing directly within Instagram and TikTok's native tools, and an eagerness and willingness to learn new social platforms and tools
  • Demonstrated ability to collaborate cross-functionally and contribute strategic thinking beyond execution.
  • Foundational understanding of AI tools and how they can enhance creative workflows

What you Bring

  • A design portfolio demonstrating a broad range of experience creating for social media and brand. 
  • Excited about social media design and enhancing our User Experience 
  • Speed, adaptability, and a bias toward action – you can go from concept to iteration quickly without sacrificing quality.
  • Understanding of design for performance (e.g., what makes someone stop, click and stay).

What We Offer

  • Compensation: Annual Salary for this role will be $80k - $100k 
  • Company Equity
  • Comprehensive benefits package
  • 401k + Company match
  • Time off to recharge
  • Hybrid work environment
  • A high-ownership, high-performance, high-collaboration culture

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.

 

Perks & Benefits Extracted with AI

  • 401k with company match: 401k + Company match
  • Remote-Friendly: Hybrid work environment
Good Inside

Who We Are Good Inside isn't just another parenting resource—we're creating an entirely new category that recognizes parenting as a skill to be learned and practiced, challenging the myth that it should “just come naturally.” Our approach? Sturdy leadership supported by cutting-edge technology. We believe parents deserve to be at the forefront of the tech revolution and so we created an app that offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents.    Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we're on a mission to solve one of humanity's most complex challenges: raising resilient, confident kids in an ever-changing world. We have revolutionized how parents learn, grow, and connect - making expert guidance and community support accessible and engaging for millions of families worldwide. We’re off to a great start and we know our product is changing lives - which means we're gearing up for our next big leap: refining our product and expanding reach to empower even more parents worldwide.   At Good Inside, we're looking for relentless problem solvers who light up at the chance to do hard things and create an entirely new category of company. If you're passionate about leveraging tech to empower millions of families and driven to make a lasting impact on society, we want you on our team. Join us in shaping the future of parenting and being at the forefront of social change.

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Salary
$80,000 – $100,000 per year
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