Creative Content Marketer - Copywriter

About this role

We are seeking a talented and driven Creative Content Marketer based in New Delhi, India. The ideal candidate is someone who possess the skills which are a unique blend of creativity, storytelling, customer centricity, ability to interpret data along with strategic thinking.

What You Will Be Doing

What You Will Execute on a Day to Day Basis: You shall focus on crafting engaging, persuasive, and brand-aligned content that drives marketing and business initiatives. Your primary responsibility will be to develop written materials that resonate with the target audience, inspire action, and support overall financial objectives.

• Content Creation & Copywriting
  • Write compelling and creative copy for various marketing channels, such as websites, blogs, social media, email campaigns, advertisements, and product descriptions.
  • Develop messaging that aligns with the brand’s tone, voice, and overall strategy.
  • Craft clear and effective calls to action (CTAs) that prompt audience engagement and conversions.
  • Create and maintain a consistent brand narrative across all communications.
• Campaign Development
  • Collaborate with the product, sales, design and marketing team to brainstorm and execute creative ideas for campaigns and promotions.
  • Write copy for digital and offline advertising campaigns, including banners, landing pages, brochures, and print ads.
  • Ensure that campaign messaging is cohesive across all platforms.
• Collaboration with SEO & Digital Marketing
  • Collaborate with the SEO function and incorporate SEO best practices in web copy, blog posts, and product descriptions to improve organic search rankings.
  • Optimize content for digital platforms, focusing on user experience (UX) and engagement.
  • Work with the digital marketing team to ensure that copy aligns with performance goals (click-through rates, lead generation, conversions).
• Collaboration with Design
  • Work closely with graphic designers, videographers, and other creative professionals to ensure the copy complements the visual elements of campaigns.
  • Participate in cross-functional team meetings to ensure alignment between copy and broader marketing strategies.
• Testing & Optimization
  • Test different variations of copy through A/B testing for ads, email subject lines, or landing pages to identify what resonates best with the audience.
  • Analyse the performance metrics and optimize copy for better engagement and conversion rates.
• Editing & Proofreading
  • Review and edit content to ensure clarity, grammar, and adherence to brand guidelines.
  • Ensure that all copy is error-free and meets the highest standards of quality.
• Content Strategy & Planning
  • Assist the business teams in developing content strategies that align with marketing goals and business objectives.
  • Plan, schedule, and maintain a content calendar to ensure consistent output.
  • Monitor the performance of content, making data-driven adjustments as necessary.
• Market & Audience Research
  • Research target audiences to understand their behaviours, pain points, and motivations.
  • Use insights from market research to create relevant and personalized copy.
  • Keep up with industry trends, competitor content, and market developments to inform copy strategies.

About You

You must be a self-starter who is able to take initiative and independently manage your workload. You must operate with strategic vision, leadership, and cross-functional influence as compared to a junior team member who focuses on tactical execution, learning, and supporting senior leadership.

• Qualifications:
  • Bachelor's degree in relevant field.
• Experience:
  • Proven experience as a results driven Copywriter (2+ years preferred).
  • Proven experience in writing from an audience driven perspective.
  • Experience in managing multiple projects, and delivering high-impact marketing content.
  • Expertise in both digital and print copywriting, with a strong understanding of branding and tone of voice.
  • Experience working in fast-paced environments with global cross-functional teams.
• Skills:
  • Advanced proficiency in copywriting for digital platforms (social media, email, web) and traditional media like advertising and print.
  • Strong understanding of storytelling, tone, and voice in a marketing context.
  • Excellent project management and organizational skills, with the ability to manage multiple deadlines.
  • Strong communication skills with the ability to present and articulate copy decisions to stakeholders.
  • Ability to interpret data and use it for business growth.
  • Excellent communication and interpersonal abilities.
  • Creative mindset with an eye for design and detail.
  • Collaboration skills to work with product managers, content marketer and business team.
• Knowledge:
  • You are a self-starter.
  • You are curious and creative by nature.
  • You are proactive and results-driven.
  • You are highly organised and detail-oriented.
  • You are a collaborative team player with a positive attitude.
  • You are adaptable to a fast-paced and changing environment.
  • You are interested in driving business impact through your role.

You Are A Notch Above If You Have

• An MBA in marketing and/or business administration.
• Experience in the high-school and / or higher education industry.
• Experience working closely with and / or reporting to C-Level executives.