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Syngenta Group

CP Marketing Manager and Field Expert Specialty & Vegetable crops and Biologicals Romania and Moldova

Bucharest , Romania
full-time

AI overview

Drive the execution of tailored marketing campaigns and support strategic growth initiatives while collaborating with sales and technical teams in a vibrant crop protection environment.
  • Plan, lead and execute annual campaigns differentiated by customer/ crop/ product group, working closely with customer services and sales on implementation
  • Support the commercial policy design and terms related to the grower programs together with Sales teams and Crop Protection team leads
  • Ensure LTO/Stewardship/product sustainability is an integral part of product positioning and is embedded in campaign plans
  • Lead internal meetings, trainings and seminars to ensure clear objectives communication and knowledge transfer
  • Owns the post seasonal campaign reviews process to capture key learnings and improvements plans
  • Support 5-year strategic marketing plans and annual budgets aligned with Commercial Unit Crop Protection Lead to deliver profitable growth, measured by sales, POG and MS metrics
  • Own and support business planning processes using internal tools
  • Asses market opportunities vs portfolio performance by identifying gaps to be filled; Build business cases for new product and/or solution ideas
  • Develops & delivers competitor analyses together with Pricing and Business Analyst
  • Be accountable for the quality and integrity of the product information on the label
  • Ensure effective positioning of products down to subsegments markets based on trials results; Influence and shape the opinions of all key external stakeholders
  • Liaise with sales force, growers, CPD and external partners to find the most effective & efficient way to implement the targeted technical trials
  • Align with Europe CPD/ Agronomy team on proposed Adaptation trials & protocols to build the story for our NPI’s and targeted crop solutions
  • Analyze data from the trials conducted via 3rd party partners in relation to trial targets and share results & insights within CU; Follows-up and consolidate the results
  • Actively contribute to the “Technical Launch Teams”
    • Identify potential solutions to address grower needs
    • Support new product launches via participation in trials and trainings
    • Ensure that “Technical Launch Plans” are adjusted to fit local CU needs.
  • Act as key technical link to the critical influencers, channel partners and other stakeholder to optimally position Syngenta for success within the assigned crop market
  • Min 3 years of experience in marketing, sales or technical in horticulture / agro business
  • Knowledge and min 2 years of experience in product management
  • Experience in the application of crop agronomics and technologies and their contribution to the financial drivers of a grower’s business
  • Degree in Agriculture/ Horticulture
  • Budgeting
  • Understanding of key stages and principles of product life cycle
  • Analytical and project management skills
  • Marketing Planning & Forecasting
  • Customer insight & engagement strategy
  • Campaign management
  • Customer segmentation
  • Proficiency in verbal and written English
  • Communication & presentation skills

Critical leadership capabilities:

  • We Collaborate as a team and drive collective success
  • We are driven by Curiosity to innovate
  • We are Courageous to explore new paths and make bold moves
  • We hold ourselves Accountable for short- and long-term results
Syngenta Group

Syngenta is a global leader in agriculture; rooted in science and dedicated to bringing plant potential to life. Each of our 28,000 employees in more than 90 countries work together to solve one of humanity’s most pressing challenges: growing more food with fewer resources. A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture. Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet. Join us and help shape the future of agriculture.

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