Lead the strategic expansion and operations of Coins EU in a high-impact role focusing on user acquisition and partnerships within regulated digital finance environments.
About Coins EU
Coins EU is the European arm of a fast-growing digital asset platform committed to providing secure, user-friendly, and compliant crypto services across the region. As we expand our European presence, we are seeking a strategic, entrepreneurial, and execution-focused Country Manager to lead our operations and growth in the EU.
Role Summary
As Country Manager, you will serve as Coins EU’s senior-most leader in the region. You will oversee local strategy, operations, user acquisition, and market expansion initiatives. This is a high-impact leadership role ideal for someone who thrives in fast-paced, highly regulated digital finance environments.
Key Responsibilities
Market Strategy & Expansion
Define and execute Coins EU’s go-to-market strategy for key EU countries
Identify and prioritize market opportunities across user segments (retail, OTC, merchant)
Support expansion into new jurisdictions in alignment with product and compliance readiness
Business Growth & Partnerships
Drive user acquisition and retention through localized campaigns and partnerships
Build and manage relationships with key ecosystem partners: payment providers, banks, fintech platforms, and associations
Collaborate with marketing, product, and business teams to localize and optimize product offerings for EU users
Operational Execution
Oversee daily operations in the region, ensuring high service quality and efficiency
Coordinate with customer support, fraud/risk, and engineering teams to resolve local issues and improve user experience
Track and report on KPIs, market performance, and operational bottlenecks
Leadership & Representation
Represent Coins EU to regulators, business partners, and public stakeholders (excluding regulatory filings)
Act as a cultural and strategic bridge between EU operations and global HQ
Lead, mentor, and grow a local cross-functional team as needed
Requirements
Based in the EU with authorization to work in the region
5+ years of leadership experience in fintech, digital assets, financial services, or tech
Proven track record in launching or scaling products across EU markets
Familiarity with European financial services regulation and competitive landscape
Excellent interpersonal and stakeholder management skills
Fluent in English; additional EU languages are a strong plus
Preferred Qualifications
Background in commercial operations, business development, or general management
Experience in crypto exchanges, digital wallets, neobanks, or payment systems
Familiarity with SEPA payments, fiat on/off ramps, and EU banking infrastructure
Experience building and leading distributed teams
