Build and lead Plancraft’s Spanish market entry strategy, transforming insights into scalable growth while establishing a strong local presence and team culture.
OUR PURPOSE AT PLANCRAFT
Building the backbone of European trades – together, with modern software and smart AI solutions. We’re not just building software – we’re on a mission to give tradespeople and contractors more room to focus on what matters. We do this by providing a practical SaaS solution that works the way they do: fast, efficient, and without unnecessary administrative overhead. Supported by smart AI features exactly where they make a real difference in everyday work. Backed by Tier 1 investors from Europe and the US such as Headline and Creandum, and with more than 20,000 craftspeople as our customer base, we are scaling across Europe to turn individual, scattered businesses into connected and successful communities. We believe in zero admin, not zero personality – and we build every feature with the people wearing safety boots in mind, not suits. We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.
YOUR MISSION AT PLANCRAFT
As our Country Lead Spain, you will build plancraft’s Spanish business from the ground up — not by following a ready made playbook, but by creating one. While a local BDM has already unlocked early traction and first market signals, the real challenge now is to turn those learnings into a scalable, trusted, and distinctly Spanish growth engine. You will define how plancraft shows up in the market, build and lead the first local team, and make the critical calls on where to focus, what to test, and what to double down on. Acting as a founder of our Spanish business, you will carry full ownership for turning insight into execution — embedding plancraft deeply into Spain’s trades ecosystem and laying the foundation for long term, sustainable growth.
As we build our presence in Spain, we plan to open a local office in either Madrid or Barcelona. This role is expected to be office based at least three days per week, with close collaboration across teams — especially with our colleagues in Hamburg, Germany.
Your Responsibilities
Lead the market entry and scale-up: You take full ownership of Spain’s commercial trajectory — setting strategy, defining priorities, and driving execution across acquisition, onboarding quality, retention, and revenue motion. You build the engine that transforms early learnings into repeatable growth, and ensure Spain reaches scale fast with a strong, trusted market position.
Shape the local playbook and GTM motion: You translate customer insights into messaging, segmentation, pricing hypotheses, and channel bets. Together with HQ, you adapt our GTM playbook to Spanish realities while maintaining high brand and quality standards — ensuring plancraft feels truly local without becoming a silo.
Build the first local GTM team: You recruit, onboard, and develop the first hires in Sales, CS, and Marketing, shaping a high-ownership, low-ego, execution-driven culture. You establish the operating rhythm, create clarity in ambiguity, and ensure every role contributes directly to customer value and growth.
Drive local trust and market credibility: You build the foundations for long-term adoption: customer advocacy, local partnerships, creators, media presence, and success stories that generate trust at scale. You make plancraft visible, respected, and recommended within the ecosystem.
Operate hands-on where needed: You step into gaps when they appear — running demos, onboarding customers, supporting local copy, or pushing early partnerships. You embrace the 0→1 builder mode, ensuring nothing slows down progress and that the business grows with operational excellence from day one.
Prepare for local incorporation and future P&L ownership: You support all steps toward establishing a future Spanish entity, including early cost management and local operations. Over time, you transition into managed P&L responsibility with budget ownership, margin focus, and a growing team.
YOUR PROFILE
Must-Haves
Experience building or scaling a B2B SaaS business for SMB customers, with exposure to product-led or small-ACV go-to-market models.
A collaborative, entrepreneurial mindset, with the ability to create clarity, prioritize thoughtfully, and move forward in new-market situations.
Strong hands-on commercial experience, with confidence in customer conversations, sales processes, and early operational topics.
Analytical and commercially grounded, able to make data-informed decisions around pricing, funnel performance, and growth priorities.
Proven people leadership experience, including hiring and developing small cross-functional teams while fostering trust, ownership, and sand shared accountability.
Spanish language proficiency at C1/C2 level
Nice-to-Haves
Exposure to the Spanish SMB, construction, or trades ecosystem.
Experience launching or scaling a country or regional operation in a SaaS environment.
Familiarity with localized marketing, partnerships, or brand building in Spain.
WHY PLANCRAFT?
Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with four major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.
Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
Tech & Tooling: You’ll receive a MacBook, premium headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off.
Flex Allowance: We provide you with a monthly flex allowance. You can spend it freely on topics like mobility, wellbeing, and more — whatever supports you best.
International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.
Please submit your application documents in English.
Perks & BenefitsExtracted with AI
Flexible Work Hours:
You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
Learning Budget:
We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats.
Tech & tooling support:
You’ll receive a MacBook, premium headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
Paid Time Off:
To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off.
