Blood

Country Lead

Bengaluru, India

Full-Time

TLDR

Lead the end-to-end entry of Blood into India, working closely with founders on operations, go-to-market strategies, and sales in a high-impact role.

Hello. We’re Blood. Our purpose is to revolutionize periods. Who are we? Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body. Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup. Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 7,000 retail stores - making more than 12 million periods better so far. Today was good. Tomorrow will bleed better. Who we’re looking for / The role We are looking for a dynamic Country Lead, India to lead the end-to-end entry of Blood into India. The role will work closely with the founders and senior leadership across the full spectrum of country operations from incorporation to pricing, go-to-market, sales, production, operations, and marketing. This is a high impact and high ownership role for someone who thrives under ambiguity, and can deliver both clear strategy and lightning-fast execution. Responsibilities:

Build the India business unit from zero to one, hiring and managing digital channels, marketing activities and operations teams
Partner with quick-commerce platforms and marketplaces to agree on listing terms, maintain stock levels and plan marketing co-activations
Grow Blood’s revenue and distribution on quick-commerce platform via optimization of promotions, discounts and visibility
Direct brand efforts across digital, influencer, performance marketing and PR
Ensure fill rate on sales channels via the appointment and management of logistics partners

Ideal candidate:

7-10 years of experience in managing digital channels and/or brand management within D2C or FMCG brands (Quick Commerce experience preferred)
Proven experience growing brands digitally in a high-growth environment through on-platform growth tools, performance marketing and influencer
Entrepreneurial, growth-hacking mindset, supported by a strong bias to action and data-driven decision-making
Comfortable with P&L management and external stakeholder management

Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up

Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.

Strong backing - We are funded and backed by top angel investors in SE-Asia.

Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.

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Blood

Blood is a challenger consumer brand that develops innovative period care products designed specifically for those who menstruate. By prioritizing user needs and experience, Blood shapes product design and material innovation to enhance wellness, including offerings like the world's first sanitary pad made from corn and the MenstruHeat cramp relief product.

Founded: Founded 2014
Employees: 11-50 employees
Industry: Paper & Forest Products

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