Whoop

Country Lead – Benelux & France

Belgium

TLDR

Serve as the regional brand and market leader for WHOOP, driving brand awareness and cultural relevance while connecting global strategy with local execution.

At WHOOP, we're on a mission to unlock human performance and extend healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Country Lead - Benelux & France to serve as the regional brand and market leader, responsible for driving brand awareness, cultural relevance, and long-term growth across the region. This role connects global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market. You will act as a strategic operator and cross-functional leader, aligning efforts across PR, creators, partnerships, media, and experiential to deliver cohesive, high-impact brand experiences. RESPONSIBILITIES:

Serve as the regional guardian of the WHOOP brand across Benelux & France, ensuring consistency, quality, and cultural relevance in all market-facing initiatives

Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth

Act as the market expert, leveraging insights on consumer behavior, cultural trends, and competitive dynamics to inform strategy and execution

Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations

Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations and partnerships

Build and nurture relationships with key partners, communities, and stakeholders to drive grassroots growth and deepen brand affinity

Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations

Partner with commercial, sales, and retail teams to support acquisition, engagement, and retention goals within the region

QUALIFICATIONS:

7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands

Deep understanding of the Benelux and France markets, including cultural nuances, media landscape, and consumer behavior

Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization

Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels

Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery

Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations

Excellent communication skills with fluency in English; French and/or Dutch proficiency is a strong plus

Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

Apply for this job

Whoop

Whoop builds a performance optimization platform that helps individuals understand their bodies and health through advanced wearable technology. Targeted at fitness enthusiasts and health-conscious individuals, this startup stands out by focusing on personalized metrics and insights that drive improved performance and longevity.

Founded: Founded 2007
Employees: 51-200 employees
Industry: Internet Software & Services

View company profile

Report this job