Country Advisor – Canada

We’re looking for a Country Advisor to guide our Canada launch on a contractor basis. 

Scope: Advisory / project-based, supporting specific market assessments and pre-launch phases providing subject matter expertise, with potential to extend into early launch support

Expected time commitment: 4 hours 

The Role

The Country Advisor will provide deep, on-the-ground insight into priority markets, supporting the International team to evaluate feasibility, shape market entry strategies, and build robust commercial business cases. This is an advisory, project-based role focused on structured market assessment, regulatory and commercial due diligence, and critical input into go/no-go recommendations

What You Will Do

Assist International team 

• Provide structured local market insight on regulation, licensing, telemedicine rules, pharmacy set‑up and healthcare system dynamics to inform feasibility assessments. 
• Support sizing of the opportunity by validating local market data, competitive landscape, pricing benchmarks and customer behaviour assumptions 
• Input into commercial business cases by stress‑testing revenue, pricing, channel and cost-to-serve assumptions against local realities. 
• Advise on feasible entry routes and operating model options (e.g. direct vs partner-led) highlighting implications for speed, investment, and regulatory complexity. 
• Identify, map and preliminarily qualify potential local partners (pharmacies, prescribers, distributors, fulfilment providers, key platforms). 
• Flag critical regulatory, policy and reputational risks early, proposing practical mitigations and scope adjustments where needed. 
• Provide targeted input into localisation of proposition, product mix and high-level go-to-market considerations, including sensitivities in messaging and channels. 
• Produce concise written memos and slide inputs that feed directly into go/no-go decisions, working closely with VP International and Head of International Expansion

About You

• Significant experience in healthcare, pharmaceuticals, digital health, or other highly regulated sectors within the target country, ideally with exposure to telemedicine or D2C models.
• Demonstrated track record in market assessment, commercial due diligence, or strategy/BD roles involving new market entry or large-scale market development.
• Strong understanding of local regulatory environments, healthcare delivery models, and pharmacy/distribution ecosystems.
• Excellent analytical skills, able to build and challenge market and financial assumptions, and to communicate complex issues clearly to non-local stakeholders.
• Proven ability to work cross-functionally and influence senior stakeholders, with strong written and verbal communication in English and the local language

Why Join Us

• Play a central role in shaping Canada telehealth landscape.
• Collaborate with a global team that’s scaling digital health worldwide.
• Flexible contractor engagement, competitive pay (market rates, negotiable).
• Opportunity to step into a long-term leadership role.
  
  

Location: Remote, Canada

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