Core Accounts Representative

Job Description A Core Accounts Representative is an empowering role dedicated to ensuring the success of our System Integrators and End-Users. This position is responsible for cultivating strong relationships and providing system integrators and end-users with the necessary resources, training, and incentives to expand their business with the Ignition platform. This role requires a data-oriented and proactive approach to managing the partner lifecycle, providing critical insights to the broader team, and representing the company to grow the Integrator ecosystem. You will be instrumental in ensuring the successful adoption of the Ignition platform and expanding our Integrator footprint. The ideal candidate will have a passion for building long-term ecosystem growth. This is a full-time position with remote, hybrid and on-site opportunities available. Responsibilities

Managing a portfolio of Core Account System Integrators or End-Users as strategic revenue accounts, building and maintaining strong multi-level relationships (Owner/President, Engineering Manager, Engineers, Sales/Marketing)

Activating dormant integrators or end-users into first-time Ignition purchasers by executing structured outreach, enablement, and pipeline development campaigns

Driving integrator growth by increasing the number of projects, revenue contribution, and end-user accounts influenced by each Core Account

Tracking and reporting Core Account performance in CRM, spotting trends, ensuring accurate projections, engagement scorecards, integrator tier assignments and recommending corrective actions

Assisting in preparing and delivering technical demos

Collaborating with Marketing, Training, and Sales Engineering teams to provide resources, campaigns, and technical support needed to accelerate adoption of Ignition to integrators and end-users as necessary

Leveraging recognition, tiering, and incentives to motivate integrators, ensuring program benefits (discounts, co-marketing, visibility) are tied to performance and project execution

Staying informed about industry trends, competitor offerings, and market shifts impacting integrators/end-users, and using these insights to position Ignition for greater market penetration

Representing Inductive Automation at IA events and integrator-led campaigns to strengthen the Core Account ecosystem and drive channel visibility

Requirements

Bachelor’s degree in Business, Engineering, or related field or 4 years of equivalent experience

2–4 years of experience in account management, channel sales, or business development, ideally in industrial automation, software, or technology distribution

Demonstrated success in growing channel partners or strategic accounts against measurable revenue targets

Strong relationship-building skills with ability to engage executives, managers, engineers, and sales/marketing teams at partner organizations

Experience running structured business reviews, forecasting, and pipeline management in a CRM (Salesforce, HubSpot, or equivalent)

Excellent communication and presentation skills

Not required, but preferred:

Familiarity with System Integrator business models and the industrial automation ecosystem (SCADA, MES, IIoT, PLCs, OT/IT convergence)

Previous experience with channel enablement programs (training, MDF, certifications)

Background in managing partner tiering systems, certifications, or growth programs