The Upstox Story:
Upstox is one of India's leading Fin-Tech companies with a mission to simplify trading & investing to make it easily accessible to the masses. We aim to enable everyone, from new investors to seasoned traders, to invest across multiple categories with our state-of-the-art trade & investment platform and commission-free pricing. We offer numerous asset categories to invest in, like Stocks, IPOs, Mutual Funds, and more.
By focusing on our customers’ needs and equipping them with personalised yet powerful tools, we witnessed a steep growth of 800% in our customer base from 25 Thousand in 2017 to 2 Lakh in 2019. With 1500% growth in 2020, currently, over 10 million customers trust us with their investment decisions, thus setting us on the course to become an industry-leader in the country.
Our mission is simple - to break down the complexities of investing and make it more effortless, accessible, affordable, and easy for the masses to adopt. This key principle when infused with intuitive design and leading-edge technology will help us empower every Indian to take control of their investments.
RKSV Securities was founded by Ravi Kumar and Shrinivas Viswanath in 2009 and was soon graced by Kavitha Subramanian as the third co-founder in 2016. Backed by Ratan Tata, Upstox had raised $4 million in Series A funding in early 2016 that was led by Kalaari Capital. The Series B funding round scaled multifold and witnessed an investment of $25 million by US-based investment firm - Tiger Global Management in September 2019.
We have a team of highly skilled technology and finance professionals, and are currently looking for highly motivated field experts to be part of our high-energy team.
Overview:
As a Copywriter at Upstox, you'll be responsible for crafting creative advertisement copy for the brand and its products across multiple platforms. Your primary focus will be on increasing customer acquisition and retention.
Key Responsibilities:
.Propose copy concepts and present underlying strategic thinking to business leaders
.Based on concepts and strategy, create compelling and high-engagement social media and performance ad copies, including video scripts, that reflect our brand's voice
.Produce error-free, jargon-free copies that adhere to the company's style guidelines
.Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
.Simultaneously manage multiple projects with short deadlines
Stay updated with financial and economic news to create contextually relevant content
.Develop innovative communication strategies aimed at both new and existing investors
.Identify content gaps and propose new ideas to enhance effectiveness
Cross-functional Work:
Collaborate with Marketing, Growth, PR, and Customer Relationship Management teams to develop a variety of content marketing materials
Lead outsourced content initiatives, coordinating with external agencies
Basic Requirements:
Bachelor's degree or equivalent experience in marketing or communications
Demonstrated success in managing a business's social media presence
Experience in producing copy for digital, print, and broadcast channels
Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator, and Outlook
Exceptional skill with the nuances of social media writing, including the use of hashtags, emojis, and acronyms
Solid understanding of SEO concepts preferred
Exceptional written and verbal English communication skills; proficiency in another language is a plus
Strong analytical, problem-solving, and interpersonal skills
Proven ability to thrive in a fast-paced environment, meeting stringent deadlines
Experience in direct investing or trading in stocks is a plus
Psst… tips on how you can beat the competition:
If you can showcase your abilities to:
· Be self-driven / quick starter
· Have an ownership mindset
· Aggressively drive and deliver results
If you fit the above description, we would love to connect with you! APPLY NOW
Upstox is an Equal Opportunity Employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other characteristics.
