Copy Lead
TLDR
Lead the development of bold brand campaigns at WHOOP, focusing on enhancing storytelling and creative excellence across various channels and touchpoints.
Lead concept development and write high-impact campaign ideas including taglines, campaign lines, and headline-driven executions across channels
Own creative output across key projects, setting the bar for quality, craft, and originality
Translate briefs and insights into compelling creative territories, including naming systems, campaign platforms, and narrative frameworks
Write across OOH, print, digital, email, experiential including scripts for video and social content, with a strong understanding of platform-specific best practices
Partner cross-functionally with brand, design, and creative teams to deliver integrated campaigns, social content, and partnerships
Present and articulate creative concepts clearly and persuasively to internal stakeholders, incorporating feedback to strengthen the work
Provide feedback and elevate other writers’ work
Work alongside creative leadership to protect and evolve the WHOOP voice
5–8 years of experience in copywriting with a strong portfolio of campaign or brand work
Demonstrated expertise in crafting taglines, campaign lines, and concept-driven creative
Experience writing scripts for video, social, and other narrative formats
Strong understanding of social platforms and how to create work that resonates in culture
Experience developing naming systems for campaigns, products, or initiatives
Strong creative instincts with the ability to generate, refine, and elevate big ideas
Experience collaborating with cross-functional teams and contributing to fast-paced, iterative creative processes
Comfort presenting creative work and engaging in constructive critique with peers and stakeholders
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $100,000 - $150,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.
Whoop builds a performance optimization platform that helps individuals understand their bodies and health through advanced wearable technology. Targeted at fitness enthusiasts and health-conscious individuals, this startup stands out by focusing on personalized metrics and insights that drive improved performance and longevity.
- Founded
- Founded 2007
- Employees
- 51-200 employees
- Industry
- Internet Software & Services