Coordinator, Experiential Marketing

AI overview

Join a high-energy team to execute immersive activations and trackside hospitality programs that create unforgettable experiences for fans and partners throughout the IndyCar season.

Arrow McLaren is the McLaren Racing IndyCar team located on the West side of Indianapolis. By joining our team, you’ll be part of an exhilarating racing program that aims to set the standard for high performance in sport. Our values define what matters most to us:

 

Innovative – Respectful – Inclusive – Energetic – Brave

 

Every day, we want members of this team to come to work with a simple goal in mind: Build better race cars and develop better ways to go racing. Focus on the process, enjoy the process of continual improvement and the results will take care of themselves.

 

Purpose of the Role:

 

The Coordinator, Experiential Marketing joins a high-energy team focused on creating unforgettable moments for Arrow McLaren’s fans, partners and VIP guests across the IndyCar season. This role supports the execution of immersive activations and events, trackside hospitality programs, and brand experiences that bring the team’s identity to life and strengthen connections on and off the track. 

 

Through the team’s premium hospitality program, the Coordinator helps deliver a premium environment for partners, board members and VIPs—ensuring every detail is thoughtfully planned, flawlessly executed and on brand. From guest communications and credentialing to vendor coordination and on-site support, this role plays a hands-on part in creating a polished, memorable experience that reflects the performance, precision and professionalism of the McLaren Racing brand. 

 

In supporting both trackside and away from track activations, the Coordinator plays a direct role in extending the energy of race day at the circuit and beyond. Through execution, logistical coordination, and attention to detail, this position helps bring the McLaren Racing brand to fans across the country—ensuring each interaction, whether at the track or away from it, captures the excitement, access and authenticity of McLaren Racing. 

  

This role entails traveling to NTT INDYCAR SERIES races and select other events on and off the track across North America. Race travel is heaviest from March through September. 

  

McLaren is a fast-paced and high-performance environment, and the nature of racing on weekends and working in the experiential space means working extended hours. We also have a fun, supportive, and diverse environment where our people are given autonomy and opportunities to grow your skill base and develop into world-class practitioners. 

 

 

Principal Accountabilities:

 

  • Support the execution of experiential activations, including fan-facing events, partner activations, and brand moments across the IndyCar season. 

  • Assist with the planning and execution of trackside hospitality and VIP events, including day-to-day management of event registration platforms, production of guest guides and managing logistics, credentialing, schedules and on-site support.

  • Coordinate logistics for hospitality and experiential events and assets including two-seater ride program, show car and simulator activations, including venue and partner coordination, shipping, signage, assets, and event setup/teardown.

  • Facilitate event programs at the McLaren Racing Center, managing calendar and coordination of events hosted at the team’s Indianapolis facility. 

  • Support communications and logistics for board members and team VIPs for both race weekends and team events. 

  • Work closely with partnerships and other internal departments to ensure seamless execution of experiential programs. 

  • Support vendor coordination and communication, including timelines, deliverables and on-site execution for experiential and hospitality partners.  

  • Assist with inventory management, asset tracking and fulfillment of branding and experiential and hospitality materials, including team and technical kit. 

  • Contribute to post-event recaps, reporting and documentation to support continuous improvement. 

  • Manage all charitable giving requests and fulfillment. 

Requirements

Knowledge, Skills and Experience:

 

  • 2–3 years of experience in experiential or event marketing, hospitality, VIP hosting, or a related field.

  • Motorsport or sports industry experience preferred.

  • Strong organizational skills with the ability to manage multiple projects simultaneously under tight deadlines. 

  • Exceptional attention to detail and a proactive, solutions-oriented mindset.

  • Comfortable working in dynamic, high-pressure environments, including race weekends. 

  • Strong communication skills and ability to collaborate cross-functionally and externally. 

  • Willingness to travel extensively during the racing season, including weekends and work outside work hours as events require. 

 

What you’ll bring:

 

  • A passion for live events, fan engagement, and building memorable brand experiences. 

  • A team-first attitude with a willingness to roll up your sleeves and support wherever needed. 

  • An appreciation for premium hospitality and VIP experiences. 

  • A desire to grow within a high-performance motorsports organization.

 

Total Rewards:

 

  • Comprehensive Medical, Dental, & Vision benefits

  • 401(k) Retirement match

  • Voluntary life, short-term and long-term disability benefits

  • Annual bonus plan

  • Competitive time off plan

  • Company discounts, including kit apparel

 

 

Arrow McLaren is committed to equal employment opportunity. All applicants will receive consideration for employment without regard to age, disability, ethnicity, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws

 

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