About Carry
Carry helps business owners and high earners build wealth through smarter tax optimization. We started with Solo 401(k)s for self-employed entrepreneurs and have expanded into financial education and tax-aware investment products.
We operate a education-first growth system that generates significant top-of-funnel attention. The challenge is conversion, activation, and monetization.
This role exists to turn attention into efficient, predictable, and scalable revenue.
About the role
The Conversion & Lifecycle Marketing Manager owns two things: getting visitors to convert on our website and building the automation system that turns signups into paying, retained customers.
This is not a paid media role — there's no ad buying, campaign management, or paid acquisition ownership. If that's primarily your background, this likely isn't the right fit.
This role requires a minimum of 2 years of hands-on experience in fintech or a regulated financial product. Candidates without this background will not be considered.
If you've spent your career running A/B tests on financial product pages, building onboarding and nurture flows for complex financial products, and obsessing over why qualified people don't convert, this role is for you!
What you’ll do
Own the conversion performance of carry.com end-to-end: homepage, product pages, pricing, trust signals, and CTAs
Build and maintain a continuous experimentation roadmap
Diagnose friction across the full customer journey
Write and iterate on conversion copy for landing pages, funnels, and key decision points
Partner with design and engineering to ship tests quickly and learn faster
Build and own the full lifecycle email system: onboarding, lead nurture, activation, upsells, renewals, and win-back flows
Turn email into a core revenue and retention channel, not a broadcast surface
Use behavioral triggers and segmentation to deliver the right message at the right moment
Own lifecycle metrics end-to-end and use data to prioritize what to build and optimize next
Who you are
2+ years of experience in fintech or a regulated financial product
Proven experience running CRO experiments on a marketing or product website, not just familiarity with the concept
Proven experience building lifecycle email automations in a B2C or prosumer context
Deeply fluent in how trust, compliance, and financial education affect conversion
A strong conversion copywriter who can move from headline to automation to metric without losing context
Comfortable owning a system end-to-end. You diagnose, prioritize, build, ship, and measure yourself!
Obsessed with customer psychology, specifically why people hesitate, what questions block action, and how the right message at the right moment changes behavior
Compensation
Salary: $100,000 - $120,000
Equity: Generous equity package
Benefits: Competitive health, dental, and vision benefits, paid time off, 401(K) match, and other benefits
Carry empowers business owners and high earners to build wealth through savvy tax optimization strategies. Starting with Solo 401(k)s for self-employed entrepreneurs, we’re expanding our offerings in financial education and tax-aware investment products for a smarter financial future.
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