Conversion (Direct response) Copywriter

TLDR

Drive user engagement through compelling copy across various channels, collaborating with teams to enhance messaging and optimize A/B testing for impactful campaigns.

Join Hostinger, and we’ll grow fast! 🚀 We’re shaping the future of online success — powered by AI and driven by people. With 900+ talented professionals and over 4 million clients in 150 countries, we help creators and entrepreneurs bring their ideas to life faster and easier than ever before. Our mission: To provide tools that help individuals and small businesses succeed online faster and easier. Our culture: Guided by 10 company principles Our formula for success: Customer obsession, innovative products, and talented teams. Your role at Hostinger

You’ll be responsible for writing the copy that makes users act. Upgrades, renewals, activations, cross-sells – your words move people through the funnel. You'll work across email, WhatsApp, SMS, and in-product messaging, reaching millions of users around the world.

You'll be part of the Lifecycle team, and work collaboratively with Lifecycle specialists, Product, Data, and Engineering to turn insights into messaging that performs.

Your day-to-day
  • Write copy that drives upgrades, renewals, activations, and cross-sells across email, WhatsApp, SMS, and in-product messaging

  • Translate product features into clear benefits users actually care about

  • Collab with Lifecycle Specialists and Product Managers to develop campaign concepts and messaging angles

  • Propose A/B test ideas, write copy for experiments, and scale what wins

  • Adapt copy for different markets and communication channels

Your skills and experience
  • 2+ years of experience writing conversion-focused copy

  • Strong understanding of SaaS or digital product marketing

  • Strong grasp of customer journeys – you think in funnels, not just lines of copy

  • Experience writing for email or lifecycle campaigns is a strong plus. Make sure to provide writing samples. 

  • Comfortable working with experiments and performance metrics

  • Strong communicator and comfortable working cross-functionally

  • Native level English

  • Benefits for you
  • 🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and CoachHub, global conferences, feedback culture, digital libraries, and industry-leading subscriptions. Advance your career with internal mobility, and grow with a team eager to share knowledge and support your success

  • 🎯 Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can elevate your workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment

  • 💪 Wellness simplified: Your health comes first with company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave. Participate in wellbeing-dedicated events and simply enjoy the balance of a lifestyle that prioritizes wellness

  • 🎉 Work hard - play hard: Celebrate your achievements with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations

  • Benefits

    Health Insurance

    Your health comes first with company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave.

    Home Office Stipend

    With a home office budget, you can elevate your workspace.

    Learning Budget

    We provide limitless learning opportunities: access to platforms like Reforge and CoachHub, global conferences, feedback culture, digital libraries, and industry-leading subscriptions.

    Company events and milestone gifts

    Celebrate your achievements with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

    Hostinger is a global hosting company that empowers over 4 million clients in 150 countries to launch and manage their online presence efficiently. They combine innovative technology with a dedicated team to streamline the creation of websites, e-commerce stores, and portfolios, making online success accessible for creators and entrepreneurs.

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    Salary
    €3.300 – €5.000 per month
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