Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

We are looking for a Contract Social Content Creator that can bridge the space between brief and production, flawlessly concepting, scripting and storyboarding organic social video and static content. We need someone who lives and breathes social and content trends, knows how to keep viewers hooked, and has the ability to quickly craft content in our tone of voice with minimal revisions. This role sits between strategy, copy and creative thinking. You will not be designing or editing assets. You will be directing what gets made and how it looks and sounds.

Responsibilities to include:

Take a product brief and turn it into multiple social-first executions with clear direction to hand off to creators and makers both internal and external.
Write creative scripts for Reels and Shorts in the brand voice that exploit best practices and connect with our audience that a creator can take and immediately execute.
Ideate, storyboard and copywrite carousels and static image posts in formats ready to hand off to designers.
Write hooks,captions and on-screen copy optimized for scroll behavior and in the brand voice.
Succinctly communicate creative direction, and feedback when needed, to executional teams, agencies and creators or influencers.

What You Will Need

Proven experience concepting, writing and guiding content for social platforms.
Strong understanding of what content performs across formats.
Ability to balance strategic thinking with sharp, human copy that builds our brand voice.
Comfort working across different production models and talent types.
High taste level and creativity and sensitivity to brand voice.
In-depth understanding of a parent’s mindset and how to communicate to them in a language that will resonate.

How you’ll work

Communicate frequently via Slack, Zoom, or phone as needed.
Participate in a small number of regularly scheduled meetings each week.
Work largely autonomously, with clear briefs and high trust.

Logistics

Contract role.
Remote.
Project-based or weekly retainer.
Fast turnaround expectations.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.