Content Writer

TrustedHousesitters is a fast growing, direct-to-consumer marketplace that is redefining pet care and travel. Here at TrustedHousesitters, we’re on a mission to make travel work better for pets, for their people, and for the global community of animal lovers who look after them. We’ve got big plans on becoming the world’s most-loved travel solution for pet people. We’ve built something pretty special: a trusted place where pet owners and sitters connect to keep pets happy at home while their humans explore the world. We’ve already grown into a global community with members in over 140 countries, a product people genuinely love, and a team of more than 100 brilliant humans powering it all. But we’re only just getting started. Our goal? To grow to 1 million members and make TrustedHousesitters the world’s most-loved travel solution for pet people. At the moment, a sit starts every two minutes somewhere on the planet. We want that to be every single minute and we know the only way we’ll get there is with the right people in the right roles. The right people in the right roles will shape our future. So, here’s the big question: Could that be you? As our Content Writer, you’ll be one of the voices shaping how the world experiences our brand. You will craft creative, compelling copy across a range of channels, with a strong focus on paid social, paid search, CRM, creative concepting, and editorial.  You’ll be a natural storyteller with a performance mindset, with experience in writing persuasive copy that drives action, elevates brand storytelling, builds trust and understanding, and delivers results across a range of formats, ensuring brand consistency at every touchpoint. Working as part of our Creative Studio, you’ll collaborate with Marketing Design, Growth Marketing, Brand & Content, and PR & Campaigns. You’ll manage multiple briefs simultaneously and write for different audiences and customer profiles, from pet owners to pet sitters, across multiple geographies (with a strong focus on the US and UK). Key Responsibilities

Deliver high-impact, scroll-stopping copy across paid social, paid search, as well as other top-of-funnel channels, working closely with Marketing Design and external agencies to develop strong messaging hooks

Respond to a range of creative briefs from across the business, producing high-quality, brand-aligned copy that delivers commercial performance.

Write copy for selected CRM moments (non-functional/creative CRM briefs), and other marketing channels, including YouTube, OOH, radio/audio, as required and prioritised by the business.

Support the Copy Lead on brand campaigns, concepts, creative ideas, core messaging, and US market expansion.

Partner with the Brand & Content team, PR & Campaigns, Marketing Design, and the Copy Lead, to ideate and contribute to campaign concepts and key messaging.

Collaborate with the Web Content Writer on high-quality, SEO-optimised articles and brand-led editorial for our blog.

Work with internal teams and external agencies on delivery and proactively establish ways of working for copy requirements.

Use performance data to iterate on and strengthen our brand messaging, applying learnings to future work. Contribute to the evolution of our editorial guidelines to enhance clarity, consistency, and brand voice.

Key Skills & Experience

Experience creating paid performance creative, particularly for paid social, with an understanding of what drives clicks, conversions, and attention in top-of-funnel channels.

Strong brand and concepting background, with the ability to translate strategy into compelling creative ideas and storytelling.

Proven experience writing persuasive, action-oriented copy across multiple channels and touchpoints, ideally in a high-growth business.

Excellent writing, editing, and proofreading skills.

Experience in editorial and long-form writing, with a strong understanding of SEO copywriting.

Ability to interpret creative briefs and data insights into high-quality, engaging brand copy.

Comfortable managing multiple briefs and meeting deadlines.

Ability to produce high-impact creative at pace while maintaining strong craft and attention to detail.

Strong grasp of brand voice with the ability to adapt tone and messaging for different audiences, customer profiles, and markets (particularly the US).Comfortable using CMS platforms (e.g., Builder.io), SEO tools (e.g., SEMRush), and design tools (e.g., Figma).