Content Writer

AI overview

The Content Writer develops human-centered content for various marketing formats, ensuring alignment with healthcare themes and company goals while collaborating with experts.

Purpose: The Content Writer is responsible for drafting, editing, and refining content across a wide range of marketing formats, including web pages, guides, eBooks, email, social, paid media, video support, sales enablement, and print. 

This role supports Lingraphica’s content strategy by developing clear, human-centered content around specialized healthcare, educational, and technology topics, ensuring alignment with brand voice and business goals. Content Writers collaborate closely with Marketing leadership and subject matter experts and are expected to understand how individual pieces of content work together across the audience lifecycle, supporting awareness, education, trust-building, and decision-making over time. 

Essential Duties & Responsibilities:  

  • Writes clear, accurate content across a variety of brand and marketing formats 
  • Expresses specialized healthcare, educational, and technology-related concepts in clear, audience-friendly language 
  • Drafts and revises content for review by internal stakeholders and incorporates feedback as needed 
  • Supports the development of content assets, including eBooks, guides, webpages, and downloadable resources 
  • Writes campaign-related content such as landing pages, emails, supporting social and paid copy, and video scripts as needed 
  • Understands value propositions, positioning, benefits, and features and incorporates these concepts into content 
  • Collaborates with content leadership, subject matter experts, and marketing partners on individual content needs and larger campaigns 
  • Writes content with awareness of audience lifecycle stage, needs, and intent, ensuring individual pieces support longer-term engagement and progression 
  • Ensures content accuracy through appropriate research, verification, and collaboration with subject matter experts 
  • Edits and refines content for clarity, flow, tone, grammar, and consistency 
  • Applies SEO best practices where appropriate to support content visibility and performance 
  • Supports updates, revisions, and optimization of existing content as priorities evolve 
  • Provides review and editing support for content produced by other teams, as needed, to help ensure clarity, consistency, and alignment with brand voice 
  • May be required to perform other duties as assigned 

Knowledge, Skills, & Abilities  

  • Proven writing and editing skills demonstrated through a professional portfolio 
  • Strong command of the English language, including grammar, style, and tone 
  • Ability to explain nuanced or occasionally complex topics clearly and empathetically 
  • Ability to think holistically about how content connects across touchpoints and over time 
  • Comfort working across multiple content formats and audiences 
  • Ability to manage multiple projects with varying objectives and deadlines 
  • Strong organizational and time-management skills 
  • Collaborative mindset with the ability to incorporate feedback effectively 
  • Familiarity with SEO principles and content management systems is a plus 
  • Proficiency with Microsoft applications, particularly Microsoft Word, is required 
  • Familiarity with collaboration and project management tools (e.g., Asana, Slack) is preferred 

Education & Experience  

  • Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field (or equivalent combination of education and experience) 
  • Minimum of 3 years of professional writing and/or editing experience in a marketing, communications, or brand content required 
  • Experience writing for healthcare or healthcare-related audiences preferred 

Work Environment & Physical Demands  

Incumbent works from home and is expected to maintain a safe, productive work environment with secure internet access. 

Travel  

May work remotely from home.  Travel to the Princeton, NJ or within the continental United States is required 2x per year for team off-sites and annual company meeting. Occasional travel throughout the year within the continental United States for tradeshows and other marketing activities is also required.  

Accommodations  

To perform this job successfully, an individual must be able to perform each essential duty and physical demand satisfactorily. The requirements listed above are representative of the knowledge, skills, and/or abilities and physical demands required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Lingraphica and Pay Transparency  

At Lingraphica, we are committed to fair and equitable compensation practices. The starting salary range for this position is $64,800 to 73,200 per year. Placement in the starting pay is based on factors such as experience, skills, education, and internal equity. We regularly review our compensation structures to ensure they align with industry standards, promote fairness, and support career growth. In addition to competitive base pay, we offer a comprehensive benefits package and a commitment to fostering an inclusive and supportive workplace. We encourage open conversations about compensation and are dedicated to maintaining transparency throughout the hiring process. 

  • Paid Time Off (sick, personal, and vacation) 
  • Paid Company Holidays 
  • 401(k) Retirement Plan and Contribution 
  • Medical/Dental/Vision benefits with FSA, HSA, & Dependent care options 
  • Employer Paid Life Insurance  
  • Voluntary benefits such as Short and Long Term Disability, Critical Illness, Hospital Indemnity and AD & D insurance 
  • Stipends for health and wellness, home office setup and professional development  
  • Paid Family Leave 
  • Annual bonus program 
  • Annual merit increases 
  • Year-Round Flex Friday’s 
  • Discounts on travel, entertainment, home/pet/car insurance 

To learn more about Lingraphica, visit: www.lingraphica.com! To learn more about our benefits offerings, click here!

This Organization Participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. 

Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE. UU.

Perks & Benefits Extracted with AI

  • Equity Compensation: Annual bonus program
  • Health Insurance: Medical/Dental/Vision benefits with FSA, HSA, & Dependent care options
  • Learning Budget: Stipends for health and wellness, home office setup and professional development
  • Discounts on various services: Discounts on travel, entertainment, home/pet/car insurance
  • Paid Parental Leave: Paid Family Leave
  • Paid Time Off: Paid Time Off (sick, personal, and vacation)

Lingraphica is a mission-driven organization who provides speech-generating devices to help improve communication, speech, and quality of life for people with communication impairments.  We look for candidates who enjoy working in a fast-paced, goal-oriented environment, and who share our commitment to helping individuals on their communccation journey.

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Salary
$64,800 – $73,200 per year
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