Content Strategist

AI overview

Develop innovative content strategies that engage a massive audience, drive product awareness, and establish Mintlify as an authority in developer documentation.

Why Mintlify?

We're on a mission to empower builders.

  • Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 18,000+ companies, including Anthropic, Cursor, PayPal, Coinbase, X, and over 20% of the last YC batch.

  • Small team, huge impact: We’re only 35 people today, backed by $22 million in funding, each new hire shapes the company’s trajectory.

  • Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

What you'll work on here

  • Supporting product adoption by improving awareness of technical features built by publishing content about them that generates high impression counts

  • Making creative content that people actually want to consume through innovative positioning and strategies

  • Increasing organic traffic to key landing and documentation pages

  • Publishing pieces of technical and product stories supported by research, interviews, and data

  • Improving content planning, review systems, and collaboration processes

  • Creating a content calendar tracking for cadence

  • Finding ways to position Mintlify as a trusted authority in developer experience and documentation quality

  • Shaping messaging that drives awareness among engineers, technical writers, and product teams

What you bring to the table

  • Prior experience writing content people actually read. Popular writing pieces with more than 1K+ visitors in the first 48 hours distributed via X, LinkedIn, Substack. Existing popular socials and audience

  • Terminally online, able to keep your finger on the pulse and understand what is trending

  • Can-do attitude. Mindset of "I haven't figured it out yet", not "This won't work for us". Willing to fail often & fast

  • Experience driving organic traffic

  • History of owning a content program or contributing to one at an early stage company

  • Experience translating product features into clear narratives

  • Technical Skills: Ability to understand Mintlify's product deeply, familiarity with developer tools and AI themes, understanding of documentation systems, proficiency with distribution channels, proficiency with SEO fundamentals, and comfort using analytical tools

  • Behavioral competencies: Direct communication, ability to prioritize based on impact, willingness to interview users and internal teams, and comfort operating with autonomy.

  • Bonus points: Familiarity with competitive landscapes in developer tooling or technical background in SAAS, devtools, technical writing.

Company Benefits:

Competitive compensation and equity

20 days paid time off every year

401k or RRSP

$420/mo. wellness stipend

Health, dental, vision

Free Ubers to and from work

Free lunch and dinners

Annual team offsite

Perks & Benefits Extracted with AI

  • Free Meals & Snacks: Free lunch and dinners
  • Health Insurance: Health, dental, vision
  • Company-wide offsite event: Annual team offsite
  • Paid Time Off: 20 days paid time off every year
  • Wellness Stipend: $420/mo. wellness stipend
Salary
$180,000 – $220,000 per year
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