Mintlify
Mintlify

Content Strategist

$180,000 – $220,000 per year

TLDR

The role focuses on enhancing product adoption through content that captures attention and drives organic traffic, shaping messaging for a trusted authority in developer documentation.

Why Mintlify?

We're on a mission to empower builders.

  • Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 18,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.

  • Small team, huge impact: We recently passed 50 employees, and are backed by A16Z, BCV, and YCombinator, with each new hire shaping the company’s trajectory.

  • Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

What you'll work on here

  • Supporting product adoption by improving awareness of technical features built by publishing content about them that generates high impression counts

  • Making creative content that people actually want to consume through innovative positioning and strategies

  • Increasing organic traffic to key landing and documentation pages

  • Publishing pieces of technical and product stories supported by research, interviews, and data

  • Improving content planning, review systems, and collaboration processes

  • Creating a content calendar tracking for cadence

  • Finding ways to position Mintlify as a trusted authority in developer experience and documentation quality

  • Shaping messaging that drives awareness among engineers, technical writers, and product teams

What you bring to the table

  • Prior experience writing content people actually read. Popular writing pieces with more than 1K+ visitors in the first 48 hours distributed via X, LinkedIn, Substack. Existing popular socials and audience

  • Terminally online, able to keep your finger on the pulse and understand what is trending

  • Can-do attitude. Mindset of "I haven't figured it out yet", not "This won't work for us". Willing to fail often & fast

  • Experience driving organic traffic

  • History of owning a content program or contributing to one at an early stage company

  • Experience translating product features into clear narratives

  • Technical Skills: Ability to understand Mintlify's product deeply, familiarity with developer tools and AI themes, understanding of documentation systems, proficiency with distribution channels, proficiency with SEO fundamentals, and comfort using analytical tools

  • Behavioral competencies: Direct communication, ability to prioritize based on impact, willingness to interview users and internal teams, and comfort operating with autonomy.

  • Bonus points: Familiarity with competitive landscapes in developer tooling or technical background in SAAS, devtools, technical writing.

Why you should join our marketing team

Marketers at Mintlify bring strong creative instincts and care deeply about how our story comes across. You'll have real ownership over campaigns, messaging, and the channels you run.


We believe great marketing comes from great teams, not hierarchies. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll try new channels, test bold ideas, and own the results. You'll ship work that people actually see.

Company Benefits:

  • Competitive compensation and equity

  • 20 days paid time off every year

  • 401k or RRSP

  • $420/mo. wellness stipend

  • 100% coverage for Health, dental, vision

  • Free Ubers to and from work

  • Free lunch and dinners

  • Annual team offsite (previously went to Alaska, Hawaii)

Benefits

Free Meals & Snacks

Free lunch and dinners

Health Insurance

100% coverage for Health, dental, vision

Annual team offsite

Annual team offsite (previously went to Alaska, Hawaii)

Paid Time Off

20 days paid time off every year

Wellness Stipend

$420/mo. wellness stipend

Mintlify is a documentation platform designed to empower builders by providing seamless solutions for over 100 million developers and 18,000 companies. What sets us apart is our focused, impactful approach, driven by a small but dedicated team.

View company profile
Report this job
Apply for this job