Content Specialist

About Valpay

At Valpay, we’re building the next generation of embedded payments. We help SaaS companies transform payments from a utility into a new line of revenue. Our PayFac-as-a-Service model delivers all the benefits of integrated payments while we handle the complexity.
In just two years, we’ve helped 3,000+ merchants across 12 verticals in North America, Europe, and Australia. Our Growth Pods operate like mini-business units — each one responsible for acquiring software partners, activating their merchants, and delivering sustained revenue growth.

About the Role

We are looking for a strategic and creative Content Specialist to drive organic growth, build online authority, and shape the brand voice across Valpay. This role combines technical SEO, content strategy, and performance analytics with a strong focus on keyword research and content creation. If you have a passion for uncovering search insights and turning them into compelling and impactful content, we would love to hear from you.

KEY RESPONSIBILITIES:

• Create and manage high-quality content across blogs, website pages, social media, and newsletters.
• Ensure all content reflects the brand voice and speaks to audience intent and business goals.
• Conduct keyword research and apply SEO best practices to guide content strategy and structure.
• Optimize on-page elements like metadata, headings, and internal links for search performance.
• Collaborate with developers, designers, and marketing teams to align content with broader initiatives.
• Monitor content and SEO performance using tools like Google Analytics and Search Console.
• Translate insights into clear, actionable improvements to grow visibility, engagement, and authority.
• Stay current with content trends, SEO developments, and audience behavior to continuously improve strategy.

REQUIRED/MINIMUM QUALIFICATIONS:

• 3 or more years of experience in content writing and SEO, ideally within B2B, SaaS, or tech.
• Proven ability to craft compelling, user-focused content across blogs, websites, social media, and newsletters.
• Strong understanding of SEO principles, keyword research, and on-page optimization.
• Proficiency with tools such as Ahrefs, Google Analytics, Google Search Console, or similar.
• Fluent in both French and English, with excellent writing skills in both languages.
• Comfortable navigating and creating content for social, community, and review platforms (e.g. LinkedIn, Reddit, Trustpilot).
• Ability to analyze content and SEO performance data and apply insights to strategy.
• Strong communication and collaboration skills in a fast-paced, cross-functional environment.

Why Valpay

• High visibility and direct impact on revenue and strategy.
• Opportunity to operate like a founder within the sales org.
• Significant autonomy with clear accountability.
•  A chance to help define how integrated payments are sold at scale through partners.