Content & Messaging Manager (PLG)

You will own how Navan communicates its value to product-led users across the entire funnel. This is not just a writing role — it’s a messaging ownership role that combines strategy, research, and high-impact copywriting to drive acquisition, activation, and engagement.
You should genuinely enjoy the creative side of the work — developing ideas, writing scripts and briefs, and shaping how concepts come to life across different formats.

What You’ll Do

• Own PLG messaging end-to-end, including value propositions, messaging hierarchy, use-case narratives, and objection handling

• Conduct customer, market, and competitor research to inform messaging decisions

• Develop creative ideas and write clear, inspiring scripts and briefs for ads, video, landing pages, and lifecycle communications

• Partner with Growth, CRO, PMM, Product, and Design to align messaging across the funnel

• Test, iterate, and optimize messaging based on performance and user behavior

• Uphold and evolve Navan’s brand voice in a growth context

What We’re Looking For

• 3 + years in growth marketing, conversion copywriting, and messaging with a strong portfolio showcasing successful short-form content (ads, landing pages, email) and data-driven results. Preferably within a PLG environment or the travel-tech industry.

• Proven ability to own messaging strategy, not just execute copy

• Strong research skills with the ability to turn insights into clear decisions

• Excellent writing and editing skills• A genuine enthusiasm for the creative process, including ideation, scripting, and briefing• Comfortable owning projects end-to-end in a fast-paced environment