Marketing at TRACTIAN
The Marketing team tells the Tractian story, determines messaging and positioning, and translates our reimagined products and features into tangible customer benefits. Our marketers—across Brand, Video, Content, and Performance—are responsible for acquiring new customers and have a deep understanding of the business. We’re a highly cross-functional team and partner most closely with the Product, Sales, BD, and Design teams to help our prospects and customers grasp how we can help them reach their full potential.
What you'll do
As a Content Marketing Writer, you will be the creative force behind our content across various channels, including email marketing, landing pages, rich materials, and blog articles for TRACTIAN projects.
Responsibilities
Develop engaging and impactful content for various channels, such as email marketing, landing pages, rich materials, and blog articles, aligned with the Tractian brand identity.
Demonstrate agility in quickly understanding content proposals, as continuous content production will be necessary.
Personalize messages based on each channel's target audience and specific objectives, ensuring consistency in brand communication.
Collaborate effectively with marketing, design, and other interested teams to ensure seamless content integration across all platforms.
Stay updated on industry trends and innovative content approaches to ensure continuous relevance and attractiveness.
Use data analysis as an ally to decide which content truly works.
Requirements
Proven experience as a writer, preferably in dynamic environments.
Ability to produce engaging content for different formats and channels.
Agility in quickly understanding and executing content proposals.
Strong collaboration and communication skills.
Knowledge of SEO and best practices for web writing.
Knowledge in email marketing and best writing practices for the channel.
Advanced English writing skills.
Bonus Points
Certifications in Google Analytics, SEMrush, and other tools.
Experience with A/B testing and optimizing the user experience to boost on-page conversion rates.
Proficiency in scripting languages (e.g., JavaScript) to implement advanced on-page SEO enhancements.
Previous experience with on-page SEO strategies for international or multilingual markets.
Contributions to industry publications, blogs, or forums on SEO.
