Content Marketing Specialist

Pontosense is a global leader in wireless sensing technology, focused on helping people stay safe and supported at home without cameras or wearables. 

On the business side, we work with home care agencies, long-term care communities, and franchise operators to empower caregivers with better data and insights. Our platform helps partners improve quality of care, unlock new revenue opportunities, and operate more effectively. 

Today, Pontosense technology is deployed globally across 22 countries, with strong month-over-month growth over the past two years. As we continue to scale, we are building the brand, content, and go-to-market engine needed to support our next phase of growth. 

About the Role 

We’re looking for a Content Marketing Specialist to support the growth of Pontosense’s business-facing brand across partners, care organizations, and enterprise channels. 

This role is responsible for driving and executing B2B marketing efforts across content, distribution, and brand. You will help ensure that everything from LinkedIn posts to conferences to case studies is aligned, consistent, and driving awareness and growth. 

You will work closely with leadership, sales, and partnerships to make sure our story is clear and shows up consistently across every touchpoint. 

What you’ll do 

Brand & Content Engine 

• Own the B2B content calendar across LinkedIn and core channels 

• Drive consistent, high-quality output across: 

• LinkedIn posts (company and executive) 

• Case studies 

• Testimonials 

• Core brand materials 

• Ensure everything we publish is clear, sharp, and aligned with our positioning  

Executive Thought Leadership 

• Work directly with leadership to build a strong external presence 

• Draft and manage LinkedIn content for executives 

• Identify and coordinate podcast, media, and speaking opportunities 

• Help shape clear, opinionated narratives around aging, privacy, and care 

• Track performance and double down on what works 

Testimonials and Proof 

• Own the process of capturing and publishing customer stories  

• Turn real partner outcomes into:  

• Case studies  

• Testimonials  

• Short-form content  

• Make sure proof points are constantly feeding into sales and marketing 

Distribution and Growth 

• Own how content gets seen, not just created 

• Drive posting, repurposing, and distribution across channels 

• Push content consistently across LinkedIn, email, and core platforms 

• Track what drives reach and engagement, and iterate quickly 

Marketing Operations 

• Keep content, assets, and materials organized and easy to access 

• Maintain a clean and usable content library 

• Ensure nothing gets lost and everything can be reused 

What success looks like  

• Pontosense shows up consistently and clearly across LinkedIn and core channels 

• Leadership is visible and building authority in the market 

• Strong pipeline of testimonials and case studies that reinforce credibility 

• Content is not just created, it is seen, shared, and driving awareness 

• Brand feels sharp, consistent, and increasingly recognized 

Requirements 

Must‑have 

• 1–3+ years of experience in marketing, communications, or a related role 

• Strong writing and editing skills, especially for professional and B2B audiences 

• Experience coordinating multiple projects and stakeholders at once 

• Familiarity with social media platforms (especially LinkedIn) and content planning 

• Comfortable working with tools like Google Slides, Canva, or similar 

• Comfortable using modern tools, including AI tools like Claude  

Bonus 

• Experience supporting executive branding or thought leadership 

• Experience with AI-native development tools, like Claude 

• Familiarity with CRM and marketing tools (HubSpot, Salesforce, etc.) 

• Experience in health, aging, or trust-sensitive industries 

Mindset 

• You are highly organized and execution-focused 

• You think in systems, calendars, workflows, and repeatable processes 

• You care about brand consistency and details 

• You’re proactive in identifying gaps and making things run smoother 

• You enjoy working closely with leadership and cross-functional teams 

Why Work at Pontosense 

• Help redefine how care providers deliver safety and support at scale  

• Work on technology that is already deployed globally and growing fast  

• Take real ownership in building the brand and growth engine for a category-defining company  

• See direct impact through partners, caregivers, and organizations using the product every day  

• Grow quickly in a high-performance environment that values initiative and execution  

• Competitive compensation, equity, and flexibility to do your best work 

 

Our Commitment 

At Pontosense, we are committed to creating a workplace that is inclusive and accessible to all. We value diversity and believe that everyone deserves an equal opportunity to succeed.  

If you have a disability or special need that requires accommodation during the hiring process, please let us know. We will work with you to make the necessary accommodations to ensure a fair and positive experience for all applicants.  

We strive to provide accessible communication and technology for our employees and customers and always look for ways to improve. If you have any feedback or suggestions on how we can improve accessibility in our workplace, please don't hesitate to contact us.  

We are proud to be an equal-opportunity employer and welcome candidates from all backgrounds to apply for open positions at our company.